When a brand sees the vast opportunities to go global with their product, it is an exciting step. Often however, it is a step into the unknown and comes with considerable risk. But as they saying goes, no risk, no reward. Today, HI-COM has a chat with one successful Australian entrepreneur, Catherine Cervasio, who saw the opportunity in China to market her luxury organic babycare products, Aromababy. We hear about her story, what she’s learned and advice she would give others. It is one Australian brand Success KOL Story in China that makes us wow!
Kate CHERNAVINAAromababy: Australian brand that knows how to use Chinese KOL!
In 2018, we live life via smartphones and social media. Information spreads at the click of a button and companies today must navigate the tides of consumer opinion and preference in a far more proactive and dynamic way than ever before. We are now in an era of crisis management; whatever you say will be used against you.
Kate CHERNAVINACommunicating In China In 2018: 5 Ways Foreign Companies Can Avoid PR Disasters
Forbidden key words in Advertising Law are enforced primarily to prevent sellers from using fake advertising to mislead consumers when purchasing products or services. Advertisement censorship in China: What is fake advertising? Today we will take a look at China’s new Advertising Law and introduce ways of checking your content to be safe out there!
Kate CHERNAVINAGuide to Advertisement Censorship Law in China – forbidden Chinese key words
It’s widely known that China’s business environment is unique with many formalized regulations and many less formal (but just as significant) conventions and cultural idiosyncrasies. Today we focus on one aspect of Chinese business relations that you won’t find in the West: the official company chop or 印章 yìn zhāng.
Kate CHERNAVINADoing Business In China 2018: From Fapiao Chops to Translation Chops
They work with the biggest brands, they have millions of followers, they can make product lines sell out within seconds… and most of them are in their 20s! Key Opinion Leaders or ‘KOLs’ are taking over China’s social media marketing and creating a new form of “opinion marketing”. Today we take a look at five portfolios of most influential Chinese KOL, Chinese fashion bloggers, each working in different fields, and ask what makes them so special? What makes their opinion so valuable, what do they have in common and how did they achieve such success at such a young age?
Kate CHERNAVINATOP Chinese KOL in Fashion, Food and Travel
“For Chinese people online shopping is a lifestyle” said Jack Ma, the founder of Alibaba group and Taobao shopping platform. If you have spent even the smallest amount of time in China, you will have heard of Taobao, China’s biggest online shopping service. However much to the frustration of many foreigners living here, Taobao is only available in Chinese. But don’t worry, our team here at HI-COM has translated the most useful parts of the website, so you can start grabbing those bargains just like the Chinese have been doing for many years now!
Kate CHERNAVINATaobao English shopping guide: update 2019