All posts tagged: transcreation

How Localization Can Help Brands Thrive in the Chinese Hospitality Industry I HI-COM

As one of the hardest-hit industries during the global COVID crisis, across the world, the hospitality industry faces a long road to recovery. However, in China, the hospitality industry has already bounced back, having experienced year-over-year growth already by the autumn of 2020, with strong numbers going into 2021. How can foreign brands take advantage of China’s healthy hospitality industry amidst a global hospitality industry downturn?

Aslandziya AnnaHow Localization Can Help Brands Thrive in the Chinese Hospitality Industry I HI-COM
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