All posts tagged: Community management China

Benefits of Community Management in China and How to Implement It – HI-COM

Community Management (CM) refers to a variety of actions and activities that create dialogues between a brand and its customers, fans and followers. Through social media engagement, events, contests and more, it is all about building a web of connections surrounding a brand, such that it becomes more than just a faceless entity. It is a deft art, which done well can hugely benefit long-term sales, but done badly can seriously damage a brand image.

Aslandziya AnnaBenefits of Community Management in China and How to Implement It – HI-COM
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