All posts tagged: China marketing

How to register store on Xiaohongshu / Little Red Book in 2020

Little Red Book or “Xiaohongshu” is the unicorn especially made for foreign businesses looking to enter the Chinese market without the need of being physically present in the country. Today we will take a closer look at the platform and analyze what makes it the best sales channel for Millennials and GEN Z.

Kate CHERNAVINAHow to register store on Xiaohongshu / Little Red Book in 2020
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Setting Up Your Weidian Shop in 2019

Weidian is often described as the “Shopify” of China. With over 80 million stores on its platform, its simplistic design makes it very popular. Weidian is easily accessible on mobile phones and uses convenient payment methods such as Wechat, Alipay and Union pay. In the Chinese market, its biggest competitor is Taobao.

Kate CHERNAVINASetting Up Your Weidian Shop in 2019
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The Boom of Blockchain in China in 2019

China and Blockchain are not two words you would normally associate together, until recently. President Xi Jinping identified blockchain as “a crucial breakthrough point for indigenous innovation of core technologies” during the meeting of the 13th National People’s Congress (NPC) standing committee.

Kate CHERNAVINAThe Boom of Blockchain in China in 2019
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Linking Chinese social media to e-commerce

One of the very first questions a marketer may ask when executing a campaign is, how can we increase sales from our social media activities – especially the ones with our KOL partnerships? In fact, understanding Chinese social media and the e-commerce world is not only important for ongoing marketing activities, but also for marketing strategies.

Kate CHERNAVINALinking Chinese social media to e-commerce
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How to register ISBN in China

More and more international authors are looking to enter the Chinese literature and press market. Today we will go through some of the differences in the ISBN registration process in China in relation to the West, and what it takes to get your ISBN in China.

Stéphane ChouryHow to register ISBN in China
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How to register a company in China in 2019

As one of the most powerful economic players in the world and its largest manufacturer, China attracts many foreign entrepreneurs and investors. In this article, we will share with you the process of starting a business in China and how to register a company as an expatriate, taking into consideration factors such as formalities, procedures and the necessary documentation required.

Kate CHERNAVINAHow to register a company in China in 2019
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A Fool-Proof Checklist for a Successful Trade Show in China

Trade shows and exhibitions are a great way to gain exposure in your industry. Not only are you benefitting from brand exposure, trade shows are also an excellent way to learn what’s happening in your industry. From media to potential customers, it’s typical for thousands of people to attend trade shows in China.

Stéphane ChouryA Fool-Proof Checklist for a Successful Trade Show in China
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Is your Official WeChat Account content in breach of Chinese Advertising Law?

Advertising law in China has taken a new turn, and is now going after the official WeChat accounts of companies and artists. More and more companies, both local and foreign owned, are being handed penalties for using terms such as “the best”, “one hundred percent”, “first”, “most advanced”,  and “lowest price” on their social media accounts. To discuss social media marketing law and WeChat account “safety” in more detail, we met with two  Shanghai officials.

Kate CHERNAVINAIs your Official WeChat Account content in breach of Chinese Advertising Law?
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Micro Influencers in China: how to start your campaign with Micro KOLs

Big and small brands alike continue to work with influencers to increase brand awareness, consumer loyalty, and brand reputation.  But what are the first steps to take in order to launch a successful KOL campaign, and how to choose an achievable goal, and what influencer marketing budget shall you allocate?  Ask yourself these 3 questions before partnering with Chinese micro influencers!

Kate CHERNAVINAMicro Influencers in China: how to start your campaign with Micro KOLs
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Languages of China: Does Every Chinese City Speak Its Own Language?

Did you know that Chinese isn’t actually a language?? When we talk about ‘Chinese’, and how there are more than one billion Chinese speakers in the world, one might imagine one monolithic universally understood language.  However, this couldn’t be further from the truth.  ‘Chinese’ in fact refers to a family of languages that comprises at least seven different linguistic groups, each with various dialects and sub-dialects sitting under them. Languages of China, learn all about them!

Stéphane ChouryLanguages of China: Does Every Chinese City Speak Its Own Language?
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