Guide to Chinese cross border platforms in 2020

Find out where Chinese consumers are spending money in a time where overseas shopping has become the norm! Besides Xiaohongshu, which other Chinese cross border platforms are people using when shopping online for overseas products in China?  If an overseas brand has not entered the Chinese market for a long time, is it because it has not found a suitable e-commerce channel? Find out the answers in this article.

Kel YEGuide to Chinese cross border platforms in 2020
read more

4 Industries That Need Professional Translators In 2020

Your industries is in need for professional translators? Despite the extent to which the COVID-19 pandemic has damaged the travel and tourism industries, the world is still more keenly connected than ever before. It’s all due to the availability and reliability of internet infrastructure (supported by widespread digital training). Within a few seconds, almost anyone can start a discussion with someone thousands of miles away.

Marie CASTANO4 Industries That Need Professional Translators In 2020
read more

Entering the Chinese Market: 10 things brands need to do

Over the past decade, marketing in China has become increasingly more internet-based. This has forced foreign and domestic companies that enter the Chinese market to become mobile-friendly, in order to allow instant access to customers. Along with the success and multiple uses of social media apps, it is no surprise to know that consumers have infinite information at their fingertips. It is therefore up to companies and brands to utilize this information in order to better connect with potential customers in specific markets.

Kate CHERNAVINAEntering the Chinese Market: 10 things brands need to do
read more

5 social e-commerce solutions in China besides Tmall

Besides opening a Tmall store, what are the other options when entering China’s e-commerce market?

China’s e-commerce platforms have millions of internet users and target a wide variety of online consumer groups. E-commerce platforms provide multiple interaction opportunities for consumers and make it more convenient for companies to improve their  products based on the needs of their customers – therefore, helping to enrich their brand. Today, more and more international brands are turning to cross-border e-commerce when entering the Chinese market.

Kate CHERNAVINA5 social e-commerce solutions in China besides Tmall
read more

Businesses in China dealing with COVID -19, an interview with Melchers’ China CEO

Today we interview one of our strategic partners, Anton Melchers, the CEO of Melchers China. Establishing its first Asian branch in 1866 in Hong Kong, Melchers Company is engaged in doing business with China ever since. Melchers focuses on selling luxury goods, machinery, industrial materials and spare parts in China for automotive, aviation, packaging and other industries, as well as providing a suit of other complementary services.

Kate CHERNAVINABusinesses in China dealing with COVID -19, an interview with Melchers’ China CEO
read more

4 Essential Tips For Starting A Business In 2020

The continued rise of tech startups and work-from-home success stories may have given you the impression there’s never been a better time to start a business. While this is true in some sense, there are still plenty of roadblocks that can stop your killer business idea dead in its tracks.

Kate CHERNAVINA4 Essential Tips For Starting A Business In 2020
read more

British Business Awards 2020

HI-COM is proud to participate in and be the video partner for the prestigious 2020 British Business Awards organised by the British Chamber of Commerce Shanghai. The Awards, supported by the Department for International Trade (DIT), China-Britain Business Council (CBBC), Confederation of British Industry (CBI), and British Chambers in Beijing, Guangdong and Southwest, seek to celebrate the fantastic work being done by British businesses across China and the ever-growing trade between China and the UK.

Kate CHERNAVINABritish Business Awards 2020
read more

Brand name translation – HI-COM

When it comes to dual localization, brand name translation, especially into languages such as Chinese, Japanese, and Arabic, can be very sensitive, and despite the fact the end result may only consist of one or two words or characters, the amount of time, research, and effort involved to arrive at this point can be enormous. This is especially the case in China, where one character may have several meanings, and these meanings may morph into something completely different when paired with another character.

Kate CHERNAVINABrand name translation – HI-COM
read more