Business represents work, the opportunities that exist in this field. It’s an Anglicism. It represents the act of buying and selling goods and services. So a business is going to buy and sell its products which is going to constitute a business. So it’s going to build an organization around that system and engage in a commercial and industrial way. The word business can also be defined by the business plan. The business makes it possible to formalize and help to concretize a project in a company. It is a written document.
How did Sunward go from a product exporter to a trusted global player? By breaking language barriers, embedding local operations, and creating real value with clients. This article explores how Sunward’s “Three-Phase Global Expansion” strategy—focusing on cultural integration, regional product design, and smart service localization—has helped the company thrive in Europe and beyond.
In part 2 of this series, we are looking at Inovance, a prominent Chinese company specializing in industrial automation (IA) and new energy vehicle (NEV) drive systems. We will focus on its European Breakthrough, and how it overcame policy barriers & localization pain points through the use of expert translation teams. Introduction Amid fierce competition […]
In this new series, HI-COM will be taking a look at how certain Chinese companies have found success in foreign markets. To kick off, we will look at SANY, a leading Chinese multinational corporation specializing in heavy machinery and equipment manufacturing. We will analyze its globalization strategy, which has shown how Chinese manufacturing can achieve […]
What do you need to know about attending trade shows and exhibitions in China post-pandemic? How can you make sure your company is ready to face the world’s most digitally advanced customers and partners? What are the every-day obstacles for foreign guests in China? Let’s take a look together!
Want to attract Chinese tourists in 2023? Chinese tourists were the biggest spenders in 2019 were eager travelers, especially in popular destinations outside of Asia such as the France, Italy, UK and Germany. Leisure travel was the biggest driver of China’s outbound travel, representing 65 percent of travelers in 2019. But what changed after the […]
2023 is set to see China open itself up to more international businesses. What products will most likely succeed in this new landscape after China’s three years of relative isolation?
Are you from a non-English speaking country? If you are planning on going to Australia to study, immigrate, set up a business, or even just to travel, “NAATI” translation will be required for your personal documents. Any foreign language document that will be presented to the Australian government requires translation by a translator with NAATI […]
Developing a comprehensive China marketing entry strategy can be a daunting task. More and more brands find China an attractive market, not only due to its size, but also due to its growing middle class, demand for new product categories, and new regulations favoring imports from a list of countries. There’s plenty of room for […]
In today’s world of oversaturated digital ads, brand e-reputation has never been more important. This is especially the case in China, where word-of-mouth and KOL marketing are widely regarded as the most trustworthy.
It can often be intimidating for international marketing professionals to learn that the digital tools they’ve grown to understand and use in Western contexts are either not used in China, or have analogues that require extra time to learn. Some are familiar, and relatively easy to get to grips with – Twitter to Weibo, Amazon […]
