Advertising law in China has taken a new turn, and is now going after the official WeChat accounts of companies and artists. More and more companies, both local and foreign owned, are being handed penalties for using terms such as “the best”, “one hundred percent”, “first”, “most advanced”, and “lowest price” on their social media accounts. To discuss social media marketing law and WeChat account “safety” in more detail, we met with two Shanghai officials.
Kate CHERNAVINAIs your Official WeChat Account content in breach of Chinese Advertising Law?
Any smart business with a scalable product or service has China market expansion on the agenda. For every success story of a foreign company who has survived and thrived in the notoriously challenging Chinese market, there are those who have failed. Today we use a case study to look at what can go wrong, and what we can learn.
Kate CHERNAVINAWhen Good Brands Go Bad: Localization Gone Wrong
It’s widely known that China’s business environment is unique with many formalized regulations and many less formal (but just as significant) conventions and cultural idiosyncrasies. Today we focus on one aspect of Chinese business relations that you won’t find in the West: the official company chop or 印章 yìn zhāng.
Kate CHERNAVINADoing Business In China 2018: From Fapiao Chops to Translation Chops
If you are starting a business in China, it is important to know that China does not recognize unregistered trade mark rights. It is highly recommended that trade marks are registered before starting a business in/with China. Guide to China Trademark Registration.
Kate CHERNAVINAChina Trademark Registration in 2019: English Guide