Interpreting Socialbakers’ Conference and Networking Event
On Tuesday, HI-COM provided two of their best interpreters to translate (from English to Chinese), Socialbakers’ business conference and networking event.
social media marketing
Social media strategy for foreign brands in China
Social media strategy is something you cannot easily set up alone. In China’s mobile phone dominant social media market, managing Chinese accounts for foreign brands is becoming more and more difficult. Not only do you need to pay attention to trends, content styles, and creative ideas for different types of social media platforms, each one […]
Localization strategy and lessons from Lenovo in the US
Navigating a new market can be tough. With nuances in language, culture, and traditions, businesses aiming to penetrate a market outside of their native country should have a clear understanding of how to compete in a new market.
English guide to the backoffice of Dazhong Dianping
Since Dazhong Dianping spread its business worldwide, it now covers more than 200 countries around the world. Being on Dianping is one of the best strategic moves a foreign business can make in order to attract Chinese travelers both in China and beyond.
7 Lessons on Social Image Re-branding in China from the Imperial Palace
The social media Rebranding in China of the Imperial Palace Museum and its success started from one single post! From traditional to creative images, the story of the Imperial Palace Museum in Beijing is a breathtaking success of a smart re-branding. The museum has survived and thrived in the cut-throat world of social media by ‘cutifying’ […]
Marketing on WeChat in 2019: WHAT NOT TO DO!
HI-COM has a chat with China Digital Strategy Consultant Joseph Leveque, to find out his top advice for what to avoid in order to run a successful WeChat Official Acount…
WeChat SEO, WeChat Best Content and Marketing Tactics for 2018
WeChat Marketing 2018. The most powerful social network and messaging platform in China, WeChat has gained a stronghold in the Chinese marketing system with its fast-developing new technologies such as its mini-programs, WeChat store, vouchers, membership cards, 红包hong bao shops and more. Any brand or company wanting to engage with their customers and consumers needs […]
Communicating In China In 2018: 5 Ways Foreign Companies Can Avoid PR Disasters
In 2018, we live life via smartphones and social media. Information spreads at the click of a button and companies today must navigate the tides of consumer opinion and preference in a far more proactive and dynamic way than ever before. We are now in an era of crisis management; whatever you say will be […]
The 4 big social Media platforms in China in 2017
Looking to promote yourself or your business on Chinese Social media but don’t know where to start? Today we will introduce you to 4 trendy platforms that are “kicking it” in 2017, and can’t be ignored if you are entering the social media game.
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