Word of mouth marketing is the oldest and most fundamental marketing tactic possible – get customers talking about your product or service to their social circle. It’s also one of the most effective marketing tactics if done appropriately.
The success of a remote simultaneous interpreting, or RSI, revolves around two key components – the RSI system and the interpreters. By combining the streamlined RSI functionality of Zoom and the professional expertise of HI-COM’s network of simultaneous interpreters, HI-COM has developed an effective and cost-efficient RSI solution that is perfect for any multilingual webinar […]
Love it or loathe it, remote working is here to stay. Since the pandemic, ‘working from home’ is now a term that everyone is familiar with.
On April 14, 2022, the French Chamber of Commerce (CCIF) in Guangzhou hosted their webinar “New Personal Information Protection Law in China – Comparative Approach with the European GDPR” with participation from the Fondation pour le Droit Continental and the French Embassy in China during a remote simultaneous interpretation.
Customer education is about providing information about usage of your product or service before or after purchase. It is important for brands to let their interested audience know the technical aspects of the products, and how to get the best out of the purchase, especially if it relates to gadgets, innovation, or software.
Today “Made in China” is no longer synonymous with poor quality, and consumers are promoting a Chinese nationalism that is influencing consumer habits across the country. Guochao means “national wave” or “national trend” and refers to the new consumer habits that are emerging in China. Indeed, consumers, especially young people, want to see their culture […]
How to optimize your website for China. Discover the best practices for China and follow these steps to put your site on the radar of your target audience in China. How to optimize your SEO strategy for China The SEO strategy is a fundamental pillar of any digital strategy, especially in China, one of […]
By now you are probably familiar with KOL marketing, with KOL meaning Key Opinion Leaders of course. These are influencers with massive audiences who regularly work with high-end brands. We are now seeing the flip side of this success. Both brands and consumers are complaining of “influencer fatigue”, in other words consumers are getting a […]
For the uninitiated, NFTs, or Non-Fungible Tokens, function as a digital record that tracks ownership of various digital assets, usually digital artworks. Recorded on blockchain ledgers, NFTs provides holders with a publicly verifiable and immutable proof of ownership. Think of it as a digitally secured evidence of provenance.
If you’ve had any contact with China in the past five years, you’ll know just how embedded WeChat is in daily Chinese life. With 1.4 billion monthly users according to Tencent’s 2021, WeChat has almost complete penetration of the Chinese market.
