How Chinese New Year Became a Strategic Moment for Global Brands Chinese New Year is one of the most influential moments in Asia, shaping consumption patterns, travel habits, and festive expectations every single year. During this period, brands compete to create strong emotional experiences, as they understand the importance consumers pay to symbols, traditions, and […]
In this article, we will explain how people living in China can obtain their Chinese non-criminal record, have it translated, and have it certified with a Chinese apostille (known in China as a notarial certificate). For some cases, such as when moving back to their home country and applying for a new job, foreign nationals […]
Entering the Chinese market is once again becoming an attractive option for many international companies. The country remains one of the most innovative ecosystems in the world, with a unique level of digitalisation and highly active consumers. However, many brands make the same mistakes in their quest to make an impact in China, which often […]
Have you ever wondered what the most popular Chinese social media platforms are? Here are the Top 35 major social media platforms in China for 2026!
Cautious Widespread Approach In 2026, many European companies will continue to approach China with a certain degree of caution. The market is often perceived as an experimental ground, with limited budgets, small teams, and occasional campaigns. The objective for many has generally been ‘test, observe, then decide’. This approach may have worked ten years ago. […]
The Chinese market continues to evolve at an unparalleled pace. By 2026, brands will no longer be able to rely solely on adapting existing Western strategies. They will need to design China-first approaches, rooted in local practices, Chinese platforms, and community dynamics. With the rise of social commerce, influence, data, and immersive experiences, marketing in […]
In Shanghai, the Christmas period is no longer just a commercial peak, but a true strategic moment, where luxury brands compete to capture attention, spark emotion, and build lasting relationships with their audiences. With its Constellation popup, located at the heart of Qiantan Taikoo Li, Chanel perfectly illustrates this shift by transforming retail space into […]
HI-COM‘s production team recently completed a major project consisting of creating from scratch and translating a set of technical manuals and color labels for products heading to European retailers. The pro-activeness, patience and professionalism of our team, which even included a visit to the manufacturer’s premises, were all vital to this project’s success, and has […]
A strategic analysis focusing on cross-cultural issues, bilingual storytelling, and brand identity – by HI-COM Asia Shanghai is now acting as a global laboratory for innovation in the luxury sector. A creative capital, technological hub and nerve centre for Chinese Gen-Z, it is enabling the emergence of a new generation of ‘glocal’ brands: deeply rooted […]
Since November 7, 2023, China has officially implemented the Apostille system, following its accession to the Hague Convention, which abolishes the requirement to legalize foreign public documents. This major regulatory change has dramatically simplified the use of Chinese documents abroad, replacing the traditional double legalisation process with one single Apostille certificate. If you need to […]
