How should you translate a website to Chinese in order to reach this huge audience and their thriving local markets? When it comes to emerging markets such as China, Brazil, and Russia, booming imports and e-commerce markets have made these counties and cultures impossible to overlook. In this article we will describe how to translate […]
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Developing a comprehensive China marketing entry strategy can be a daunting task. More and more brands find China an attractive market, not only due to its size, but also due to its growing middle class, demand for new product categories, and new regulations favoring imports from a list of countries. There’s plenty of room for […]
Speaking the customer’s language, both figuratively and literally, is the first step in making the sale. According to a recent study, 80% of customers prefer to buy products with descriptions written in their own language.
HI-COM is proud to have provided Chinese and English simultaneous interpreting for the Future Cities: Sustainability and lnclusion panel discussion organized by British Council. The event took place on October 29th at Kinetic Space Shanghai Kerry Centre in Shanghai. HI-COM managed the whole project and provided expert interpreting from English to Chinese and vice versa. […]
Double 11, Singles’ Day, Chinese Black Friday! You may have noticed signs or banners popping up around town or on your Wechat moments, indicating something BIG is happening on this date. What is happening and why should we care?
In today’s world of oversaturated digital ads, brand e-reputation has never been more important. This is especially the case in China, where word-of-mouth and KOL marketing are widely regarded as the most trustworthy.
HI-COM is proud to have provided Chinese and English simultaneous interpreting for the 10th VDMA Mechanical Engineering Summit 2021 organized by VDMA China. The event took place on October 22nd at JW Marriot hotel, Shanghai, China. HI-COM managed the whole project and provided expert interpreting from English to Chinese and vice versa. The project included […]
HI-COM is proud to have provided simultaneous interpreting services for the Sino-French GBA Business Summit on October 21st! The event was organized by the French Consulate general, Sunwah Group, the French Chamber of Commerce and Industry, and by Dr. Jonathan Choi, Chairman of Sunwah Group and Chairman of the Guangdong – Hong Kong – Macao […]
As media becomes more and more decentralized, marketing trends in China have followed suit. Review sections are now ubiquitous across e-commerce platforms and today, nine out of ten consumers in China look to customer reviews before buying a product. Reviews from average customers now hold more weight than ever before.
One of the most common tools in the advertiser’s toolbelt, good voice-over can make a campaign sing to an audience. If done well, it can make good copy, and make it great. For international brands operating in China, there are several considerations that need to be made, in order to make the most of what […]