In 2025, China boasts the world’s most advanced and unique mobile ecosystem. With over a billion smartphone users, the country offers massive opportunities for app developers, marketers, and tech-driven brands. But China isn’t just another mobile market—it’s an entirely different digital universe, governed by its own rules, platforms, and user behaviors. If you’re a foreign […]
Today, we want to dive deep into the evolving landscape of WeChat for businesses, especially with the recent changes regarding service accounts and subscription accounts. As many of you may know, the days of service accounts enjoying exclusive privileges are now behind us. The content of both service accounts and subscription accounts is filed into […]
Translation AI has altered the map of multilingual content management in businesses. Latest data shows 44% of companies plan to implement generative AI for creating content in multiple languages . Smith+Nephew’s experience showed a 70% drop in editing tasks . Many organizations still face challenges in choosing between machine and human expertise. Speed versus accuracy […]
Marketing blunders have emerged from Chinese translation mishaps over the years. KFC learned this lesson when their slogan “finger-licking good” got translated literally as “eat your fingers off” in Chinese. Pepsi faced a similar fate when their catchphrase “Come alive with the Pepsi generation” turned into “Pepsi brings your ancestors out of their graves” in […]
How did Sunward go from a product exporter to a trusted global player? By breaking language barriers, embedding local operations, and creating real value with clients. This article explores how Sunward’s “Three-Phase Global Expansion” strategy—focusing on cultural integration, regional product design, and smart service localization—has helped the company thrive in Europe and beyond.
HI-COM Asia provided trilingual interpreting services for French company Prodes during a supplier trip in China—bridging language, culture, and commerce.
Last week, the 2025 Shanghai International MCN Conference was held in Shanghai. As a leading multilingual communication company, HI-COM Asia was honored to participate in this grand event. The conference, themed “Unbounded Vision: Elevating the Live Streaming Economy with a Global Perspective”, gathered numerous industry leaders and experts to explore the development of the digital advertising industry and the opportunities […]
China’s economy continues to grow steadily, outpacing many other major economies with its 4.6% GDP growth in 2024, faster than the U.S. (2.5%) and Eurozone (0.8%) during the same period. According to research provided by our partner company, who runs some of the top bitcoin casinos in the region, this economic growth, coupled with business-friendly […]
You’ve heard about Over-The-Top or OTT advertising, but what exactly is it? And more importantly, how can it help your business grow? If you’re looking for a modern, effective way to reach your audience, OTT might be your golden ticket to success. Look no further. This post will break down OTT advertising in simple terms, […]
Weidian is often described as the “Shopify” of China. With over 80 million stores on its platform, its simplistic design makes it very popular. Weidian is easily accessible on mobile phones and uses convenient payment methods such as Wechat, Alipay and Union pay. In the Chinese market, its biggest competitor is Taobao.
