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Zoomlion’s Global Success: Breaking Language Barriers & Mastering Localization

Continuing our series on Chinese success stories in Europe, next up is Zoomlion, a leading Chinese multinational heavy machinery manufacturer, specializing in construction equipment, agricultural machinery, and environmental solutions. However, one difference with this success story is that it expands much further than Europe. By successfully implementing its ‘end-to-end, digital, and localized’ strategy, Zoomlion has […]

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WeChat’s New “Star” Feature: A Golden Opportunity for Business Accounts

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In today’s digital landscape, WeChat remains a powerhouse platform for brand-to-customer engagement in China. Now, with the introduction of the “Star” feature, WeChat Official Accounts have been equipped with a new and powerful tool to drive visibility, customer loyalty, and marketing precision. Let’s unpack what this feature means for businesses — and how your brand […]

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Chinese Success Stories in Europe – Inovance

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In part 2 of this series, we are looking at Inovance, a prominent Chinese company specializing in industrial automation (IA) and new energy vehicle (NEV) drive systems. We will focus on its European Breakthrough, and how it overcame policy barriers & localization pain points through the use of expert translation teams. Introduction Amid fierce competition […]

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Labubu: The $1.6 Billion Marketing Marvel Behind China’s Designer Toy Sensation

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How did a quirky little elf become one of the most successful designer toys and generate $1.6B in value for China? Let’s break down the marketing blueprint behind Labubu’s meteoric rise. 1. Strategic IP Incubation: From Niche Drawing to Distinct Brand Labubu was first created by artist Kasing Lung in 2010. Originally just a character […]

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Peppa Pig’s New Sister Evie Born on 5/20: A Masterclass in IP Localization Strategy for China

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News of Peppa Pig’s new baby sister, Evie, has captured hearts globally—but make no mistake, this is more than just a cute plot twist.Evie’s birth is part of a calculated IP Localization Strategy for China, showcasing how Hasbro blends emotional storytelling with cultural insight to strengthen the Peppa Pig brand in Asia’s biggest market. Why […]

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Chinese success stories in Europe – SANY

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In this new series, HI-COM will be taking a look at how certain Chinese companies have found success in foreign markets. To kick off, we will look at SANY, a leading Chinese multinational corporation specializing in heavy machinery and equipment manufacturing. We will analyze its globalization strategy, which has shown how Chinese manufacturing can achieve […]

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Shanghai Auto Show Professional Interpreting Solutions

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The global automotive industry’s focus is turning to Shanghai! The 2025 Shanghai International Automobile Industry Exhibition will be held grandly at the National Exhibition and Convention Center (Shanghai) from April 25th to May 2nd, with the theme of “Intelligent Journey, Green World”. It will gather top automakers, pioneers in new energy technologies, and innovators in […]

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AI and marketing: when AI becomes a community manager

In today’s digital era—where every second counts and consumers expect instant, personalized answers—artificial intelligence (AI) is redefining the rules of online communication. Indeed, AI and marketing seem to have become increasingly intertwined in recent years.  Once at the heart of all human interactions with communities, community managers now share their role with powerful AI tools […]

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Why a Review Can Sell (or Kill) a Product in China

In China, customer reviews are far from being mere comments left after a purchase. They have become pillars of digital reputation, powerful conversion tools, and sometimes even strategic battlegrounds. In a digital environment where consumers are increasingly skeptical of traditional advertising, the voice of fellow customers plays a central role. A single well-placed review can […]

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