Today “Made in China” is no longer synonymous with poor quality, and consumers are promoting a Chinese nationalism that is influencing consumer habits across the country. Guochao means “national wave” or “national trend” and refers to the new consumer habits that are emerging in China. Indeed, consumers, especially young people, want to see their culture […]
Today we sit down with our partner company BAP, a company led by two great women, who are successfully soft-landing foreign food and beverage brands and businesses to the Chinese market.
How to optimize your website for China. Discover the best practices for China and follow these steps to put your site on the radar of your target audience in China. How to optimize your SEO strategy for China The SEO strategy is a fundamental pillar of any digital strategy, especially in China, one of […]
By now you are probably familiar with KOL marketing, with KOL meaning Key Opinion Leaders of course. These are influencers with massive audiences who regularly work with high-end brands. We are now seeing the flip side of this success. Both brands and consumers are complaining of “influencer fatigue”, in other words consumers are getting a […]
For the uninitiated, NFTs, or Non-Fungible Tokens, function as a digital record that tracks ownership of various digital assets, usually digital artworks. Recorded on blockchain ledgers, NFTs provides holders with a publicly verifiable and immutable proof of ownership. Think of it as a digitally secured evidence of provenance.
Over the past decade, marketing in China has become increasingly more internet-based. Even in the times of Covid-19 pandemic, Chinese economy continued to grow by almost 10%. But how to enter this market and build a strong brand and business in China? What are the new media tools available? How to make sure the brand […]
If you’ve had any contact with China in the past five years, you’ll know just how embedded WeChat is in daily Chinese life. With 1.4 billion monthly users according to Tencent’s 2021, WeChat has almost complete penetration of the Chinese market.
We are excited to announce that HI-COM is revamping its visual identity to welcome the new year.
User manuals serve to provide instructions to end users on how to properly and effectively operate the product. Other names or forms of user manuals include user guides, technical documentation, or operational manual. For software, this could include terms such as quick start guide or software manual.
As the second largest consumer economy in the world, China has been at the forefront of marketing trends shaping the global economy. According to China’s Ministry of Commerce, in 2020, China saw sales of consumer goods reach 6 trillion USD. Home to major online e-commerce platforms such as Alibaba and JD.com, China has also ranked […]
