In China, Children’s Day is much more than just a school celebration. Known as 六一儿童节 (Liù-Yī Értóng Jié), it has become a cultural moment where family, childhood memories, consumer emotion and brand strategy all meet. Every year on June 1, children across China take part in school shows, museum visits, family outings, games and special […]
Published by HI-COM Marketing Team | 27 May 2026 Premium seafood has immediate visual appeal. Yet in China’s short-video environment, attractive product shots alone rarely build a lasting reason to buy. For Mother’s Day 2026, HI-COM developed a Mother’s Day KOL campaign in China on Douyin, placing Russian King Crab and Snow Crab inside a […]
In recent months, we have been inundated with all kinds of questions about document certification, notarization, and the Hague convention apostille. In this article we will list as many of your questions as possible, and give you our answers for each one. However, if you cannot find your question in this list, don’t hesitate to […]
In May 2026, HI-COM delivered English-Chinese simultaneous interpreting in China for an international manufacturing conference in Taicang. The assignment supported the first day of the 3rd VDMA Industry Future Fit Conference 2026, held at Club Med Taicang on May 19–20. Under the theme From Vision to Impact: Sustainability & Smart Manufacturing, the conference brought together […]
Before sending money to a Chinese supplier, signing a manufacturing agreement, or starting a sourcing project in China, one question matters most: is the company real, active, and legally registered? For many foreign businesses, verifying a Chinese company is more complex than it first appears. Suppliers often provide an English company name, a website, an […]
Some may think that brand naming in China is simply a straightforward translation task. The reality is something very different. It is in fact a strategic localization process that shapes trust, memorability, digital visibility, and consumer perception. When international companies enter the Chinese market, their brand name is often the first message local audiences receive. […]
HI-COM ASIA provided English-Chinese consecutive interpreting services during CCF Shanghai 2026, supporting international companies with business negotiations, trade show communication, sourcing discussions, and multilingual communication in China. From March 19 to 21, 2026, HI-COM ASIA provided English-Chinese consecutive interpreting services during CCF Shanghai 2026, a major international event dedicated to consumer goods, household products, cleaning […]
When foreign brands plan their China e-commerce strategy, the platform roles often seem fixed. Tmall is chosen for the flagship store. RED supports content and product discovery. WeChat helps build customer loyalty. Douyin supports content-led conversion. And Pinduoduo? It is often dismissed without a second thought. “It is a bargain platform.” “Our customers are not […]
The Chinese Grand Prix in Shanghai has just come to a close. The high-speed cars have left the Shanghai International Circuit. But one question lingers: what truly happened off the track? Behind the podiums and national anthems, Shanghai buzzed with a different energy this weekend. A business energy – international and flawlessly orchestrated for elite […]
So you want to launch your brand in China. You’ve heard of Xiaohongshu (RED) and WeChat of course, but which of these two platforms is the best fit? Both platforms are very powerful, but they serve different purposes. Understanding their differences will help you avoid wasting your budget and maximize your impact from the outset. […]
