The Chinese New Year, also known as the Spring Festival, is one of the most significant events of the year in China and across Asia. In 2025, we will enter the Year of the Snake, a powerful symbol of wisdom, intuition, and transformation. For brands operating in China, this occasion is a golden opportunity to […]
A German-Chinese Interpretation Mission: Porsche Track Driving Experience Day From November 22 to December 2, the Porsche Track Driving Experience Day transformed the Shanghai International Circuit into a true temple of automotive performance. Porsche offered enthusiasts a total immersion into its universe, highlighting a spectacular collection of vintage cars. An Essential Linguistic Bridge In an […]
In a world where digital influence now plays such a pivotal role, Hi-COM, expert in translation, interpreting and digital marketing, has once again demonstrated its know-how by collaborating with luxury real estate brand Binghatti. At the prestigious Luxury Property Show (LPS) in Shanghai, the company implemented a bold strategy, integrating five of China’s most prominent […]
China, with its many traditional festivals and rich cultural heritage, represents a major opportunity for brands, but also a real challenge. To take advantage of these key moments in the calendar, it’s essential to understand the specifics of the celebrations, their symbolism and their evolution in an increasingly digitalized world. Here are 7 must-see festivals […]
When venturing into distinct markets like China and Europe, it is important to understand the cultural, technological, and regulatory aspects to maximize the impact of your marketing campaigns. This article explores in detail the major differences and offers practical advice to adapt to each region. Marketing differences in the various digital ecosystems China and Europe […]
China, a true engine of the global economy, is also home to many internationally renowned trade shows. Whether you’re in the automotive, fashion, healthcare or high-tech industries, these events are ideal platforms for expanding your network, discovering the latest innovations and developing business opportunities. However, taking part in these trade shows requires meticulous preparation, particularly […]
What is the Singles’ Day 2024 Recap? November 11, known as Singles’ Day or Double 11, has become the world’s largest shopping event, surpassing other days like Black Friday. Initially created in China, this day dedicated to singles has transformed into a global shopping celebration. Let’s take a closer look at the results of Singles’ […]
As we approach the end of 2024, China remains as one of the world’s top hotspots for livestreaming. This format, which blends entertainment with the sale of products and services, has become part and parcel of the shopping experience of Chinese consumers, who are particularly fond of interactive content and immersive shopping. But how can […]
Founded in 2017, Perfect Diary is now one of the most popular cosmetics brands in China, which led us to ask, How did Perfect Diary manage to conquer the Chinese market? Through a well-thought-out mobile-first strategy and some smart use of social commerce platforms such as Xiaohongshu, Douyin, and WeChat, Perfect Diary has quickly risen […]
On November 6th, HI-COM was proud to provide multilingual interpreting services for LVMH’s highly anticipated event, “Show Me,” held in the vibrant city of Shanghai. As a leader in the luxury market, LVMH showcased the event with a remarkable lineup of presentations, workshops, and networking sessions, attracting attendees from around the globe.
