It can often be intimidating for international marketing professionals to learn that the digital tools they’ve grown to understand and use in Western contexts are either not used in China, or have analogues that require extra time to learn. Some are familiar, and relatively easy to get to grips with – Twitter to Weibo, Amazon to Taobao, WordPress-based blogs to WeChat articles. A less-understood, but no-less vital analogue, is HTML5 to H5.
Dazhong Dianping has been called the Chinese version of Yelp. However, its services go well beyond its counterpart, incorporating elements of Groupon, social media, delivery apps, and more.
Starting out as a movie and restaurant review platform in 2003, by 2015, Dianping merged with Meituan, one of China’s largest food delivery networks, integrating the functions of both companies while retaining separate apps. With backing from Tencent, Dianping has also become part of the WeChat super eco-system.
With the COVID-19 pandemic showing signs of coming to an end, now is the time for those in the hospitality sector to prepare for the new normal. There are plenty of opportunities up ahead, and the deciding factor in whether they may be taken advantage of will likely be an organisation’s ability to communicate and appeal to new international visitors.
HI-COM is proud to have provided simultaneous interpreting services for the LEHERPEUR PARIS 2-day round table event on June 26th and 27th!
Due to the ongoing Covid-19 pandemic, it’s still hard for international companies to put new boots on the ground in China. Whereas pre-pandemic it was possible for companies to fly experts in and out, complete official duties and supervise the creation of marketing materials and sales channels, now it is often necessary to rely on individuals already in-country. For companies whose in-country personnel are not specialized in one or another field, Hi-Com is able to provide assistance. Below, we look at a few areas where our expertise can benefit companies in light of prolonged travel restrictions.
If you live in China or visit from time to time, you have probably already heard of Sina Weibo. It is one of the biggest tools for digital social networking, interaction and entertainment, and is one of the main players in digital marketing. Hosting more than 521 million monthly active users, Sina Weibo is celebrating it’s 12th years this year (2021). Some say the development was inspired by Twitter, but today it is more like a Chinese Facebook, featuring personal wall, photo and video sharing.
In 2021, Xiaohonshu has become a focal point for digital marketing campaigns of lifestyle brands in China. With approximately 100 million monthly active users, of which just under half are 18-24 and over 70% being born after the 90s, this booming Chinese platform is a crucial for reaching the next generation of China’s consumers.
ICO White paper translation, and ICO translation for Marketing. Initial Coin Offering, is unchartered territories for many, bringing with it a whole new meaning to the term “digital marketing”. With more than 1,000 cryptocurrencies currently listed on CoinMarketCap and new startups launching daily, we take a look at what successful coin launches have done.
Advertising law in China has taken a new turn, and is now going after the official WeChat accounts of companies and artists. More and more companies, both local and foreign-owned, are being handed penalties for using terms such as “the best”, “one hundred percent”, “first”, “most advanced”, and “lowest price” on their social media accounts.