In today’s world of oversaturated digital ads, brand e-reputation has never been more important. This is especially the case in China, where word-of-mouth and KOL marketing are widely regarded as the most trustworthy.
HI-COM is proud to have provided Chinese and English simultaneous interpreting for the 10th VDMA Mechanical Engineering Summit 2021 organized by VDMA China. The event took place on October 22nd at JW Marriot hotel, Shanghai, China. HI-COM managed the whole project and provided expert interpreting from English to Chinese and vice versa. The project included […]
HI-COM is proud to have provided simultaneous interpreting services for the Sino-French GBA Business Summit on October 21st! The event was organized by the French Consulate general, Sunwah Group, the French Chamber of Commerce and Industry, and by Dr. Jonathan Choi, Chairman of Sunwah Group and Chairman of the Guangdong – Hong Kong – Macao […]
As media becomes more and more decentralized, marketing trends in China have followed suit. Review sections are now ubiquitous across e-commerce platforms and today, nine out of ten consumers in China look to customer reviews before buying a product. Reviews from average customers now hold more weight than ever before.
One of the most common tools in the advertiser’s toolbelt, good voice-over can make a campaign sing to an audience. If done well, it can make good copy, and make it great. For international brands operating in China, there are several considerations that need to be made, in order to make the most of what […]
Have you ever wondered which Chinese social media sites are the most popular? Here is our Top 24 Chinese Social Media Sites for the year 2021!
HI-COM is proud to have provided Chinese and English simultaneous interpreting for the Climate Action Conference organized by Green Initiatives. The event took place on September 28th at PWC Innovation Center, Shanghai, China. About Green Initiatives Founded in 2009 in Shanghai, Green Initiatives works with businesses on waste recycling, staff engagement programs and […]
HI-COM is proud to have participated in a conference on ‘Change and Transformation in the post-Covid-19 Era’ conference, held on September 25th by the Mind Challenging Hub in Guangzhou. The conference was devoted to seizing post-Covid-19 opportunities, and was aimed at business owners worldwide.
Many educational organizations are leaving their homelands and bringing the value of education, tradition, and innovation in learning to emerging markets in need of these services. China, with its ever-growing middle class, newly approved 3 child policy and cultural expectations of educational excellence, is the perfect market for many schools that offer education to children […]
As the Chinese internet has matured, netizens have already grown wary of click ads. KOL marketing represents a type of digital advertisement users can resonate with, as it is brought to them by someone they enjoy following. Today in China, KOL marketing has become a highly effective tool in any brand’s digital marketing arsenal, regardless […]