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Difficulties of legal translation

The translation of legal documents is the most difficult of all kinds of translations and requires the highest form of accuracy and in-depth knowledge in several fields. As the world becomes more global, the need for legal translation is increasing. Legal translators therefore face many challenges that you can discover and understand in this article.

Maïwenn Cottier-GarinDifficulties of legal translation
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China’s Dazhong Dianping: English guide, 2019

As stated in our previous article, Chinese tourists are very easily influenced by the opinions of others. When traveling, they refer to their own “review and advice tools”, the king of which is Dazhong Dianping. Featuring similar functions to Yelp, it lists local retailers, restaurants, bars, cinemas, and other services. in China and abroad and it is the go-to tool for Chinese tourists. For example if a restaurant has a seemingly never-ending list of raving reviews on Dianping, the Chinese will flock there in their droves without any hesitation. Here is our Dianping English guide for you!

Kate CHERNAVINAChina’s Dazhong Dianping: English guide, 2019
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Interpreting mission for BAFTA Breakthrough with Tom Hiddleston

21 and 22 June 2019: The British Academy of Film and Television Arts (BAFTA), in partnership with Yu Holdings, has launched a new initiative that will celebrate and support China’s future stars of film, games and television and bring them to international attention. HI-COM was there to provide interpreting from Chinese to English and vice versa.

Pierre VOLKAERTInterpreting mission for BAFTA Breakthrough with Tom Hiddleston
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Interpreting Mission EN-ZH GMECS in Kunshan

HI-COM has once again provided four of its best simultaneous interpreters (English to Chinese) for a great conference in mechanical engineering industry in China, sponsored by GMECS (German Mechanical Engineering Commercial Service, official provider of VDMA) in Kunshan on June 21st.

Pierre VOLKAERTInterpreting Mission EN-ZH GMECS in Kunshan
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Trade war stimulates European market. How importers can develop e-commerce in EU.

European market is unique. 28 countries and 24 different recognized languages. According to a recent study, 80% of customers prefer to buy products if the description of the products is written in their own language. This demonstrates the importance of using local languages correctly in e-commerce, even for international platforms. If the translation is poor, then even the best products will be ignored in Europe. Find out what the main languages in Europe are, and our tips to increase your ROI and reach your customers to increase sales.

Kel YETrade war stimulates European market. How importers can develop e-commerce in EU.
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Brand name translation

When it comes to dual localization, brand name translation, especially into languages such as Chinese, Japanese, and Arabic, can be very sensitive, and despite the fact the end result may only consist of one or two words or characters, the amount of time, research, and effort involved to arrive at this point can be enormous. This is especially the case in China, where one character may have several meanings, and these meanings may morph into something completely different when paired with another character.

Kate CHERNAVINABrand name translation
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Social media strategy for foreign brands in China

Social media strategy is something you cannot easily set up alone. In China’s mobile phone dominant social media market, managing Chinese accounts for foreign brands is becoming more and more difficult. Not only do you need to pay attention to trends, content styles, and creative ideas for different types of social media platforms, each one has it’s own analytics and data processing tools. Mastering your Chinese social media skills is therefore crucial for branding and community management in China.

Kate CHERNAVINASocial media strategy for foreign brands in China
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Kate Chernavina’s Insights into Chinese Influencer marketing in 2019

HI-COM’s marketing director Kate Chernavina has been featured alongside other industry leaders in business magazine, BW confidential, commenting on influencer marketing trends on Tmall, and differences in KOL cooperation. She spoke about the role of Micro KOL in Chinese digital ecosystem, product review marketing, and more. 

Kel YEKate Chernavina’s Insights into Chinese Influencer marketing in 2019
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