Rumor has it that in China machines are doing all the work for you! Are robots really able to take the load off human copywriters and deliver a great piece of content? Let’s take a look and find out!
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This year’s Sustainability and ESG Summit was an all-day event with the theme “New Horizons: The Era of ESG” organized by British Chamber of Commerce. The event brought together government representatives, business leaders from China and the UK to discuss the latest trends and best practices in Sustainability and ESG in China and around the […]
Overview of our Summer Projects: KOL campaigns, Xiaohongshu Promotions, E-commerce Localization and more!
For some China business and marketing professionals, summer is quite a relaxed season for business. But not here at HI-COM! This season our teams have been busy with some very exciting and interesting projects. Here are just some of the projects that we have completed during this extremely hot summer. Chinese marketing services results: KOL collaboration […]
Today we will take a look at pet market in China in 2021-2022. According to the 2021 ThePaper’s White Paper on China’s Pet Industry, the urban pet (dog and cat) consumption market reached RMB 249 billion in 2021, up 20.6% from 2020, almost equal to the growth rate during the same period in 2019. The […]
The popularity of livestreaming has exploded over the past year in China. There are now more than 550 million people tuning into livestreams on a regular basis, up from around 150 million just two years ago. Many livestreams serve purely social functions – the bedrock of any social media is communication between friends, old and […]
Today we were talking to Jodie Chan from Chinafy, a SaaS-based platform that gets websites working in China.
Running KOL campaigns in China can be tricky, but fear not – today we will show you what are the main tools for the success in influencer marketing in China. Still looking for an influencer agency in China? Don’t forget to ask these questions before you choose a partner to work with!
Consumers in China spend a great deal of time watching Xiaohongshu and other shopping guide communities that allow them to enter shopping apps directly, thus shortening the time lag between marketing and sales. As a platform, Xiaohongshu has become a home for millions of content creators and end users who are looking for daily advice […]
User manuals serve to provide instructions to end users on how to properly and effectively operate the product. Other names or forms of user manuals include user guides, technical documentation, or operational manual. For software, this could include terms such as quick start guide or software manual.
We have been hearing for many years now that in the future, AI is going to feature in practically every area of business one can imagine. In many industries, AI is already playing an integral part in the activities of companies all over the world, whether it be in factories producing goods, warehouses sorting deliveries […]