Generation Alpha, which covers those born after 2010, represents the first generation to have grown up with omnipresent technology in China. Their early immersion in the digital world will have a significant impact on their future consumption habits. In this article, we will explore emerging consumer trends specific to Generation Alpha in China, and their […]
HI-COM is proud to have provided Chinese and English simultaneous interpreting for RIZE at their live event held at the St.Regis hotel in Shanghai on April 7th, 2023. This event was all about transforming the lives of the participants, by introducing ways in which they can improve their wellbeing and set goals. Hosted by Heidi […]
In our previous article on user manuals, we gave you an introduction to how these types of manuals are made, the main regulations relating to them, and the best way to get one done for your products.
How to do Marketing on Douyin? With Douyin’s increasingly robust ecommerce integration, it will only become more important for brands to begin establishing a presence on the platform. In this article, we’ll dive into strategies and case studies for the various ways to leverage Douyin for growing your brand’s market share in China.
Ever wondered how that big chunky user manual in all those languages that you got with your new washing machine came to be? Well here’s an introduction to how these types of manuals are made, the regulations relating to them, and the best way to get one done for your products.
Chinese E-commerce platforms keep booming in China. It probably comes as no surprise that e-commerce has been hugely affected by the global pandemic. Many experts agree that consumer behaviour has changed significantly from 2020 as a result of Covid-19. However, in 2023 it is clear that e-consumers have adapted to the current global situation, and numbers in […]
During this year’s 618 shopping festival, the top two live-streaming marketing platforms were Douyin and Kuaishou, and for the first time ever, Taobao live-streaming was relegated to the third place, while the Douyin e-commerce platform is gaining momentum. What are the similarities and differences between Douyin e-commerce and traditional Taobao e-commerce? Today, we will share important insights with […]
For anyone working in the Chinese marketing industry, or anyone seeking to enter the market, the term KOL (Key Opinion Leader) will pop up in virtually every other conversation. More commonly known as ‘influencers’ internationally, KOLs are individuals who command sizeable followings on social media, and can use those followings to help brands gain exposure, […]
Have you ever wondered which Chinese social media sites are the most popular? Here is our Top 24 Chinese Social Media Sites for the year 2022!
