Advertising law in China has taken a new turn, and is now going after the official WeChat accounts of companies and artists. More and more companies, both local and foreign owned, are being handed penalties for using terms such as “the best”, “one hundred percent”, “first”, “most advanced”, and “lowest price” on their social media accounts. To discuss social media marketing law and WeChat account “safety” in more detail, we met with two Shanghai officials.
Kate CHERNAVINAIs your Official WeChat Account content in breach of Chinese Advertising Law?
Getting on the web has become easier and easier across China. In fact, over 50% of the population (more than 731 million people) now have access to the internet in China. Industries that take most advantage of the web age are catching up in more markets! In a year 2018 online businesses make most requests for E-learning localization and video game localization.
Kate CHERNAVINATips for Success in the E-learning and Gaming Industries through Localization
Ask anyone that has ever done business in China and they will have a story to tell. It is a dynamic and unique business and consumer environment and the recent e-commerce explosion adds another layer of complexity – yet also opportunity. HI-COM speaks with Shaun Rein, founder of CMR Consulting and international best-selling author, to find out how companies can successfully navigate their China strategy.
Kate CHERNAVINALocalization and “The War for China’s Wallet”
As any translator will tell you, there are some Chinese words or terms which cannot easily be translated into English. Or if we do, the translation won’t do the meaning any justice. Today we explore some Chinese concepts that will help you have your best 2018…
Kate CHERNAVINA5 Chinese Words Of Wisdom To Live By In 2018
Two girls and their team from Tsinghua University and the Beijing University of Aeronautics and Astronautics recently won First Prize for the Good Open Design Challenge with a niche product dedicated to aphasiacs. Their original intention of researching and developing such a product was to help their aphasiac friends.
Stéphane Choury2 Chinese students design a Sign Language Interpreter for their Aphasiac friends