All posts tagged: localization

When Good Brands Go Bad: Localization Gone Wrong

Any smart business with a scalable product or service has China market expansion on the agenda.  For every success story of a foreign company who has survived and thrived in the notoriously challenging Chinese market, there are those who have failed.  Today we use a case study to look at what can go wrong, and what we can learn.

Kate CHERNAVINAWhen Good Brands Go Bad: Localization Gone Wrong
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