Localization in linked to the translation but in a different way. Localization is more an adaptation rather than just a simple translation. You can typically localize everything. Localizing is necessary to adapt your content to a new market, a new consumer. For example, you can localize a video games to adapt the language, the traditions, the religion for one specific country. It represents the process of adapting a product or a content to a specific local market. When translation means converting your content from one language to other ones, localization is more, in contrast, about the adaption and rewriting of the text according of the market. It will gather the religion, politics, society stuff to be sure that the customers of the specific market can recognize himself.
In China, the Spring Festival is the most important and longest festival of the year, making it the ultimate occasion for people to buy new clothes, host New Year parties, and give each other gifts. It is also a key time for major brands to launch festive red products, annual packages and limited edition New […]
One of the fastest moving industries in China is the sound, music and voiceover (English to Chinese dubbing) industry. Success in this industry doesn’t just happen. It takes years of experience to be able to think fast, find solutions, and stay ahead of the trends. We recently had the opportunity to learn more about this […]
Didi has lowered its average taxi prices to as low as 0.5 USD per trip! Wondering what happened? Do the taxi drivers benefit from this deal? Today we took a look at Chinese media, and also interviewed a few drivers to shed more light on the topic!
Ask anyone that has ever done business in China and they will have a story to tell. It is a dynamic and unique business and consumer environment and the recent e-commerce explosion adds another layer of complexity – yet also opportunity. HI-COM speaks with Shaun Rein, founder of CMR Consulting and international best-selling author, to […]
Any smart business with a scalable product or service has China market expansion on the agenda. For every success story of a foreign company who has survived and thrived in the notoriously challenging Chinese market, there are those who have failed. Today we use a case study to look at what can go wrong, and […]
