You’ve heard about Over-The-Top or OTT advertising, but what exactly is it? And more importantly, how can it help your business grow? If you’re looking for a modern, effective way to reach your audience, OTT might be your golden ticket to success. Look no further. This post will break down OTT advertising in simple terms, […]
Weidian is often described as the “Shopify” of China. With over 80 million stores on its platform, its simplistic design makes it very popular. Weidian is easily accessible on mobile phones and uses convenient payment methods such as Wechat, Alipay and Union pay. In the Chinese market, its biggest competitor is Taobao.
In today’s digital landscape, WeChat remains a powerhouse platform for brand-to-customer engagement in China. Now, with the introduction of the “Star” feature, WeChat Official Accounts have been equipped with a new and powerful tool to drive visibility, customer loyalty, and marketing precision. Let’s unpack what this feature means for businesses — and how your brand […]
How did a quirky little elf become one of the most successful designer toys and generate $1.6B in value for China? Let’s break down the marketing blueprint behind Labubu’s meteoric rise. 1. Strategic IP Incubation: From Niche Drawing to Distinct Brand Labubu was first created by artist Kasing Lung in 2010. Originally just a character […]
How to Choose a Chinese Brand Name That Resonates Entering the Chinese market is a bold and exciting step for any international brand. But here’s something many companies underestimate: your brand name in Chinese can make or break your reputation. In China, a brand name isn’t just a label; it’s a narrative. It conveys your […]
News of Peppa Pig’s new baby sister, Evie, has captured hearts globally—but make no mistake, this is more than just a cute plot twist.Evie’s birth is part of a calculated IP Localization Strategy for China, showcasing how Hasbro blends emotional storytelling with cultural insight to strengthen the Peppa Pig brand in Asia’s biggest market. Why […]
In this new series, HI-COM will be taking a look at how certain Chinese companies have found success in foreign markets. To kick off, we will look at SANY, a leading Chinese multinational corporation specializing in heavy machinery and equipment manufacturing. We will analyze its globalization strategy, which has shown how Chinese manufacturing can achieve […]
The Chinese New Year, also known as the Spring Festival, is one of the most significant events of the year in China and across Asia. In 2025, we will enter the Year of the Snake, a powerful symbol of wisdom, intuition, and transformation. For brands operating in China, this occasion is a golden opportunity to […]
Have you ever wondered what the most popular Chinese social media platforms are? Here are the Top 35 major social media platforms in China for 2025!
China’s consumer market is now the second largest in the world, with retail sales amounting to 47.1 trillion yuan in 2023. With the recent global economic slowdown, the Chinese government has been persistent in their efforts to increase domestic consumption across the country, with the July 2024 Politburo meeting specifically emphasising the goal of promoting […]
