WeChat’s New “Star” Feature: A Golden Opportunity for Business Accounts
In today’s digital landscape, WeChat remains a powerhouse platform for brand-to-customer engagement in China. Now, with the introduction of the “Star” feature, WeChat Official Accounts have been equipped with a new and powerful tool to drive visibility, customer loyalty, and marketing precision.
Let’s unpack what this feature means for businesses — and how your brand can benefit.
Unlocking Value: What the WeChat “Star” Feature Brings to the Table
1. Boosted Visibility in a Crowded Market
In a sea of subscription-based content, standing out is tough. But when a user “stars” a business account, it rises to the top of their subscription feed. This simple act translates into higher content reach, better open rates, and enhanced content prioritization—a game-changer for brands battling for attention.
2. Strengthened Customer Loyalty
A user who stars your account isn’t just following — they’re endorsing your brand. It’s a signal of trust and preference. Businesses can capitalize on this by delivering consistent, high-value content, reinforcing trust, and turning casual followers into long-term advocates.
3. Smarter CRM and Precision Marketing
The star function also enables clear segmentation. By identifying and analyzing star users, businesses can fine-tune their marketing strategies. Think tailored promotions, exclusive offers, and personalized content, designed to maximize engagement and ROI from your most valuable audience.
✨ Strategies to Get Starred: Creating Content That Stands Out
✔️ Deliver Unique Value and Expertise
Focus on what your business knows best. Share industry insights, thought leadership, and actionable knowledge. Whether you’re in tech, finance, healthcare, or retail—be the expert your audience relies on. This builds authority and motivates users to star your account so they don’t miss a beat.
✔️ Experiment with Creative Formats
Don’t just inform — entertain and engage. Use visual storytelling, video snippets, infographics, or even interactive tools like mini-programs. A creative presentation captures attention, encourages sharing, and increases the chances users will star your account for more.
✔️ Share Stories That Resonate
Authenticity wins hearts. From startup journeys to client success stories, emotionally-driven storytelling helps add a human touch to your brand. Relatable stories lead to stronger connections and encourage users to stay close—by hitting that star.
✔️ Create Consistent, Thematic Content
Build habits by being consistent. Whether it’s a weekly “Pro Tips” series or monthly industry analysis, structured, recurring content keeps your audience coming back and encourages them to star your account to keep up.
Explore our latest work on enhancing brand communication through WeChat here.
The Power of a Professional Content Team
To truly leverage the “Star” feature, high-quality content isn’t optional—it’s essential. A seasoned creative team understands market trends, audience psychology, and the nuanced storytelling needed to break through the noise.
Professional writers and editors bring clarity, consistency, and creativity, elevating your brand’s tone and presence on WeChat. With a strong content strategy, you’re not just another post in the feed—you’re the one they’re looking for.
Read through our guide about WeChat ads here.
HI-COM: Your Strategic Partner in Content Creation
At HI-COM, we’ve spent over 15 years helping brands succeed across industries—from B2B tech to consumer goods, from finance to education. Our multilingual, cross-sector copywriting team knows how to craft messages that resonate, perform, and get starred.
We combine deep industry knowledge with an instinct for innovation, delivering content that reflects your brand and responds to your audience’s evolving needs.
Final Thought: The Future of WeChat Marketing Starts Now
The “Star” function represents more than a UI update—it’s a strategic edge for those ready to embrace it. Businesses that understand its value, invest in exceptional content, and act swiftly will earn a coveted spot at the top of their audience’s screen.
With HI-COM by your side, you’ll be ready to shine brighter than ever.
Let’s make sure your brand gets the star it deserves.
Want to explore how your business can take advantage of the WeChat “Star” feature? Connect with HI-COM today — let’s elevate your content, engagement, and growth.
