Marketing blunders have emerged from Chinese translation mishaps over the years. KFC learned this lesson when their slogan “finger-licking good” got translated literally as “eat your fingers off” in Chinese. Pepsi faced a similar fate when their catchphrase “Come alive with the Pepsi generation” turned into “Pepsi brings your ancestors out of their graves” in […]
How did Sunward go from a product exporter to a trusted global player? By breaking language barriers, embedding local operations, and creating real value with clients. This article explores how Sunward’s “Three-Phase Global Expansion” strategy—focusing on cultural integration, regional product design, and smart service localization—has helped the company thrive in Europe and beyond.
HI-COM Asia provided trilingual interpreting services for French company Prodes during a supplier trip in China—bridging language, culture, and commerce.
Last week, the 2025 Shanghai International MCN Conference was held in Shanghai. As a leading multilingual communication company, HI-COM Asia was honored to participate in this grand event. The conference, themed “Unbounded Vision: Elevating the Live Streaming Economy with a Global Perspective”, gathered numerous industry leaders and experts to explore the development of the digital advertising industry and the opportunities […]
China’s economy continues to grow steadily, outpacing many other major economies with its 4.6% GDP growth in 2024, faster than the U.S. (2.5%) and Eurozone (0.8%) during the same period. This economic growth, coupled with business-friendly reforms, is once again attracting more foreign investors to set up companies in the country. In short: setting up […]
You’ve heard about Over-The-Top or OTT advertising, but what exactly is it? And more importantly, how can it help your business grow? If you’re looking for a modern, effective way to reach your audience, OTT might be your golden ticket to success. Look no further. This post will break down OTT advertising in simple terms, […]
Weidian is often described as the “Shopify” of China. With over 80 million stores on its platform, its simplistic design makes it very popular. Weidian is easily accessible on mobile phones and uses convenient payment methods such as Wechat, Alipay and Union pay. In the Chinese market, its biggest competitor is Taobao.
Continuing our series on Chinese success stories in Europe, next up is Zoomlion, a leading Chinese multinational heavy machinery manufacturer, specializing in construction equipment, agricultural machinery, and environmental solutions. However, one difference with this success story is that it expands much further than Europe. By successfully implementing its ‘end-to-end, digital, and localized’ strategy, Zoomlion has […]
In today’s digital landscape, WeChat remains a powerhouse platform for brand-to-customer engagement in China. Now, with the introduction of the “Star” feature, WeChat Official Accounts have been equipped with a new and powerful tool to drive visibility, customer loyalty, and marketing precision. Let’s unpack what this feature means for businesses — and how your brand […]
In part 2 of this series, we are looking at Inovance, a prominent Chinese company specializing in industrial automation (IA) and new energy vehicle (NEV) drive systems. We will focus on its European Breakthrough, and how it overcame policy barriers & localization pain points through the use of expert translation teams. Introduction Amid fierce competition […]
