Since the pandemic, China’s marketing landscape has witnessed the rapid growth of a powerful new trend: Community Group Buying (社群团购). What started as a way for neighborhood “group leaders” (团长) to offer discounted product bundles to local residents has evolved into a highly effective private marketing channel for brands and businesses. What are the benefits of Community […]
With China’s tightening alcohol regulations, mid-to-high-end food and beverage (F&B) venues are facing a serious challenge: a steep decline in liquor sales, traditionally one of the industry’s most profitable revenue streams. But as with many market disruptions, this moment is also ripe with opportunity. Forward-thinking restaurateurs are transforming limitations into innovation, turning the absence of […]
In 2025, the gaming industry is no longer regional—it’s truly global. A title launched in Tokyo on a Monday can dominate Twitch streams in Brazil by Friday. But behind every global success is more than just great gameplay—there’s great translation and localization. Yet many developers still treat translation as an afterthought. Drop the text into […]
In 2025, the Chinese e-commerce ecosystem is as massive as it is complex. For many foreign brands, one name keeps coming up again and again: Taobao — Alibaba’s consumer-to-consumer marketplace with hundreds of millions of active users and countless product niches. But here’s the big question: Can foreign brands actually sell on Taobao? The short […]
Introduction In the latest instalment of our ‘Chinese Success Stories in Europe’, we are focusing on XCMG, one of China’s largest and most prominent construction machinery manufacturers. Amid the fiercely competitive global construction machinery market, XCMG has successfully broken through language and cultural barriers in Europe and other overseas markets with its unique strategy of […]
Last week, HI-COM’s cross-cultural scouting squad spent three adrenaline-charged days on the 240,000 m² floor of Bilibili World 2025 in Shanghai.If you missed it, here’s an extended walk-through of the moments that made 300,000 Gen-Z pilgrims scream, cry, and smash the “share” button – plus all the brand mechanics. A city built inside a convention […]
What do you get when you mix ultra-affordable pricing, health-conscious messaging, and clever KOL marketing? A Gen Z obsession—and a billion-yuan brand. MIXUE’s 4 Yuan lemonade didn’t just quench thirst; it tapped into youth values, health trends, and emotional resonance. From doctor-backed calorie claims to viral “3-Day Weight Loss” tips and TikTok-style recipes, MIXUE used […]
In 2025, China boasts the world’s most advanced and unique mobile ecosystem. With over a billion smartphone users, the country offers massive opportunities for app developers, marketers, and tech-driven brands. But China isn’t just another mobile market—it’s an entirely different digital universe, governed by its own rules, platforms, and user behaviors. If you’re a foreign […]
Today, we want to dive deep into the evolving landscape of WeChat for businesses, especially with the recent changes regarding service accounts and subscription accounts. As many of you may know, the days of service accounts enjoying exclusive privileges are now behind us. The content of both service accounts and subscription accounts is filed into […]
Translation AI has altered the map of multilingual content management in businesses. Latest data shows 44% of companies plan to implement generative AI for creating content in multiple languages . Smith+Nephew’s experience showed a 70% drop in editing tasks . Many organizations still face challenges in choosing between machine and human expertise. Speed versus accuracy […]
