Blog

September 27 2023

Driving Business Expansion through the Integration of Live Streaming into a Translation Company’s Operations.

In today’s fast-paced global business world, companies must constantly seek innovative strategies. They need to expand their reach, engage customers, and stay competitive; hence emerges the popularity of live streaming commerce – an innovative approach gaining significant traction. China initially popularized this trend that swiftly permeated international markets—thus offering unique opportunities for entities across diverse […]

September 14 2023

Translations that led to disasters

Kel YE Translation

The significance of effective translation cannot be emphasized in a society that is becoming more interconnected. Our global society is built on the foundation of accurate language communication, from cross-border corporate transactions to intercultural diplomacy. The flip side of this linguistic coin, however, is that subpar translations can lead to catastrophes of all sizes. In […]

September 12 2023

HI-COM is now ISO certified!

Kel YE News

We are pleased to announce that following a rigorous inspection process, HI-COM has been awarded the ISO 17100 certification for its Translation Management System.

August 7 2023

15 ways to attract Chinese Tourists in 2023

Kate CHERNAVINA Business in China, Marketing Business, Social Media, social media marketing, Tourism, WeChat, WeChat Marketing

Want to attract Chinese tourists in 2023? Chinese tourists were the biggest spenders in 2019 were eager travelers, especially in popular destinations outside of Asia such as the France, Italy, UK and Germany. Leisure travel was the biggest driver of China’s outbound travel, representing 65 percent of travelers in 2019. But what changed after the […]

July 21 2023

Selling in China on Douyin Global Shopping – a Cross Border Solution

Kel YE Business in China

Over the last few years, short video platforms have supplanted photo-based social media platforms across the world. As Tik Tok has taken over the screen time of youth across the world, Douyin, Tik Tok’s Chinese sister app from the same company, has done the same in China.

July 21 2023

The Importance Of Local SEO For Law Firms

Kel YE Marketing

When browsing for a business or service, search engines use your location data to provide relevant local results. This geographical component makes local search engine optimization (SEO) crucial for any business with a physical location or a regional service area, including law firms.

July 18 2023

What is interpretation and why it’s important to multilingual business interactions.

Kel YE Interpreting

Whether you are closing an international deal, creating business partnerships abroad, or negotiating, it is no secret that effective communication between languages is important in your success. Language barriers can stop important business deals, partnerships, and negotiations. This is where interpretation plays an important role.

July 4 2023

Translation vs Transcreation: which one is the right choice for your business?

Kel YE Translation

When a business expands in a new country with linguistic and cultural differences, it should be emphasized to ensure the brand’s message and identity are correctly conveyed to its new audience.