Influencer marketing in China has undergone a significant transformation in recent years, shifting from collaborations with celebrities to the engagement of micro-influencers, also known as Grassroots KOLs (Key Opinion Leaders). These individuals, while less famous, are playing an increasingly central role in brands’ marketing strategies. This evolution raises an important question: why are these everyday […]
Micro-videos, also known as “snack content,” have experienced a massive surge in popularity in China. These short-format videos, ranging from a few seconds to a couple of minutes, captivate millions of users daily. Their success lies in their ability to grab attention instantly and adapt to the ultra-fast digital consumption habits of Chinese audiences. This […]
Niche brands in China are experiencing rapid growth, largely due to digital marketing strategies perfectly tailored to the expectations of Gen Z and Millennials, who seek unique products and personalized experiences. China is becoming the go-to playground for niche brands specifically targeting the Gen Z and Millennial generations. The Differences Gen Z (Generation Z): Gen […]
When American citizens wish to apply for a Green Card for their foreign spouse, they must fill in and submit Form I-130A. What is Form I-130A for? Form I-130A, or Supplemental Information for Spouse Beneficiary, is a document used for the U.S. family immigration process. It accompanies Form I-130 (Petition for Alien Relative) when a […]
Xiaohongshu, also known as REDNOTE, is a platform that uniquely combines social media features with e-commerce. Recently, the “TikTok Refugees” phenomenon emerged, and in this article, we will explore how to adapt your marketing strategy to Xiaohongshu. What is Xiaohongshu? Xiaohongshu is a Chinese social media platform known for its content based on authentic and […]
The Chinese New Year, also known as the Spring Festival, is one of the most significant events of the year in China and across Asia. In 2025, we will enter the Year of the Snake, a powerful symbol of wisdom, intuition, and transformation. For brands operating in China, this occasion is a golden opportunity to […]
A German-Chinese Interpretation Mission: Porsche Track Driving Experience Day From November 22 to December 2, the Porsche Track Driving Experience Day transformed the Shanghai International Circuit into a true temple of automotive performance. Porsche offered enthusiasts a total immersion into its universe, highlighting a spectacular collection of vintage cars. An Essential Linguistic Bridge In an […]
In a world where digital influence now plays such a pivotal role, Hi-COM, expert in translation, interpreting and digital marketing, has once again demonstrated its know-how by collaborating with luxury real estate brand Binghatti. At the prestigious Luxury Property Show (LPS) in Shanghai, the company implemented a bold strategy, integrating five of China’s most prominent […]
China, with its many traditional festivals and rich cultural heritage, represents a major opportunity for brands, but also a real challenge. To take advantage of these key moments in the calendar, it’s essential to understand the specifics of the celebrations, their symbolism and their evolution in an increasingly digitalized world. Here are 7 must-see festivals […]
When venturing into distinct markets like China and Europe, it is important to understand the cultural, technological, and regulatory aspects to maximize the impact of your marketing campaigns. This article explores in detail the major differences and offers practical advice to adapt to each region. Marketing differences in the various digital ecosystems China and Europe […]
