Consumers in China spend a great deal of time watching Xiaohongshu and other shopping guide communities that allow them to enter shopping apps directly, thus shortening the time lag between marketing and sales. As a platform, Xiaohongshu has become a home for millions of content creators and end users who are looking for daily advice […]
User manuals serve to provide instructions to end users on how to properly and effectively operate the product. Other names or forms of user manuals include user guides, technical documentation, or operational manual. For software, this could include terms such as quick start guide or software manual.
We have been hearing for many years now that in the future, AI is going to feature in practically every area of business one can imagine. In many industries, AI is already playing an integral part in the activities of companies all over the world, whether it be in factories producing goods, warehouses sorting deliveries […]
Xiaohongshu, taking “Inspire Lives” as its core concept, is a popular lifestyle platform in China for users to record and share every moment of their lives through short videos, words and pictures, and interact with other users based on their interests. According to the Xiaohongshu user strategy analysis report released by iResearch, at present, 70% […]
When carrying out any translation project, knowledge of socio-cultural and historical backgrounds of the target language is essential and must be respected during all stages of the translation process. Many linguists and industry professionals over time have expressed their own points of view on this subject and the debate regarding language’s role in culture continues […]
Word of mouth marketing is the oldest and most fundamental marketing tactic possible – get customers talking about your product or service to their social circle. It’s also one of the most effective marketing tactics if done appropriately.
The success of a remote simultaneous interpreting, or RSI, revolves around two key components – the RSI system and the interpreters. By combining the streamlined RSI functionality of Zoom and the professional expertise of HI-COM’s network of simultaneous interpreters, HI-COM has developed an effective and cost-efficient RSI solution that is perfect for any multilingual webinar […]
Love it or loathe it, remote working is here to stay. Since the pandemic, ‘working from home’ is now a term that everyone is familiar with.
On April 14, 2022, the French Chamber of Commerce (CCIF) in Guangzhou hosted their webinar “New Personal Information Protection Law in China – Comparative Approach with the European GDPR” with participation from the Fondation pour le Droit Continental and the French Embassy in China during a remote simultaneous interpretation.
Customer education is about providing information about usage of your product or service before or after purchase. It is important for brands to let their interested audience know the technical aspects of the products, and how to get the best out of the purchase, especially if it relates to gadgets, innovation, or software.
