As we approach the end of 2024, China remains as one of the world’s top hotspots for livestreaming. This format, which blends entertainment with the sale of products and services, has become part and parcel of the shopping experience of Chinese consumers, who are particularly fond of interactive content and immersive shopping. But how can […]
Founded in 2017, Perfect Diary is now one of the most popular cosmetics brands in China, which led us to ask, How did Perfect Diary manage to conquer the Chinese market? Through a well-thought-out mobile-first strategy and some smart use of social commerce platforms such as Xiaohongshu, Douyin, and WeChat, Perfect Diary has quickly risen […]
On November 6th, HI-COM was proud to provide multilingual interpreting services for LVMH’s highly anticipated event, “Show Me,” held in the vibrant city of Shanghai. As a leader in the luxury market, LVMH showcased the event with a remarkable lineup of presentations, workshops, and networking sessions, attracting attendees from around the globe.
To get the most out of your involvement in the China International Import Expo (CIIE) Shanghai, it is crucial to be well prepared, understand business practices in China, and ensure that your interpreting needs are covered. This comprehensive guide will provide you with practical advice on professional interpreting, cultural etiquette, and networking strategies to maximize […]
Have you ever wondered what the most popular Chinese social media platforms are? Here are the Top 35 major social media platforms in China for 2025!
“I bought a machine in China but it was delivered without a user manual”. Earlier this year we were contacted by a vending operations company based in the USA that had purchased a pizza vending machine from a manufacturer in China, and had it delivered to its headquarters.
China’s consumer market is now the second largest in the world, with retail sales amounting to 47.1 trillion yuan in 2023. With the recent global economic slowdown, the Chinese government has been persistent in their efforts to increase domestic consumption across the country, with the July 2024 Politburo meeting specifically emphasising the goal of promoting […]
Have you ever wondered which social media platforms are the most popular in China? Instagram, X, Facebook? Nope, none of those! Read on to find out about the Social Media Apps you should have on your smartphone if you are coming to China, doing business in China, or are just interested in all things Chinese […]
For anyone working in the Chinese marketing industry, or anyone looking to enter the market, the term KOL (Key Opinion Leader) will pop up in virtually every other conversation. More commonly known as ‘influencers’ internationally, KOLs are individuals who command sizeable followings on social media and can use those followings to help brands gain exposure, […]
In 2023, the live streaming e-commerce market in China reached nearly five trillion yuan, showing a remarkable increase from 420 billion yuan in 2019 and forecast to surge to 8.16 trillion yuan by 2026, according to Statista. China still has the highest share of live shoppers in the world, at 81%. In comparison, other big […]
