Shanghai Auto Show Professional Interpreting Solutions
The global automotive industry’s focus is turning to Shanghai! The 2025 Shanghai International Automobile Industry Exhibition will be held grandly at the National Exhibition and Convention Center (Shanghai) from April 25th to May 2nd, with the theme of “Intelligent Journey, Green World”. It will gather top automakers, pioneers in new energy technologies, and innovators in intelligent driving, presenting an industry feast intertwined with technology and environmental protection.

From disruptive concept cars to mass-produced electric vehicles, from AI autonomous driving to carbon-neutral manufacturing processes, the exhibition is not only a “showcase” for new technologies but also a bridge for global business cooperation. Facing professional visitors and industry leaders from over 100 countries/regions, language and cultural differences may become invisible barriers to seizing business opportunities.
Why Do Almost All Exhibitors Need Professional Interpreters at the Exhibition?
Overcoming Language Barriers
At the highly international Shanghai International Automobile Industry Exhibition, exhibitors and buyers come from all over the world, making language barriers a major obstacle to effective communication. Professional interpreters can convey information between both parties in real-time and accurately, ensuring smooth communication and thereby facilitating business cooperation.
Ensuring Information Accuracy
Every exchange at the exhibition may involve important business information, technical parameters, or cooperation intentions. Professional interpreters, with rich industry knowledge and accurate translation skills, can ensure the accuracy of information, avoiding cooperation obstacles due to misunderstandings.
Enhancing Corporate Image
Professional interpretation services not only reflect exhibitors’ attention to international clients but also showcase their professionalism and internationalization level. Through smooth and professional communication, they enhance clients’ trust and goodwill towards the enterprise, laying a solid foundation for subsequent business cooperation.
HI-COM Professional Interpretation Team, with over a decade of experience in the exhibition field, clears the way for your communication obstacles :
✅ Precisely Conveying Technical Details: Industry terminology, parameter interpretation, ensuring clients understand your core competitiveness;
✅ Efficiently Facilitating Cooperation Intentions: Real-time translation during negotiations and signing ceremonies, seizing every business opportunity;
✅ Shaping International Brand Image: With professional and fluent communication, winning trust from global clients.
How Will Professional Interpreters Help Your Business at the Exhibition?
Facilitating In-depth Exchanges
Professional interpreters can accurately capture and convey the intentions and needs of both parties, helping exhibitors and clients engage in in-depth and detailed exchanges. This helps both parties better understand each other’s products, services, and cooperation intentions, thereby achieving more efficient business cooperation.
Assisting in Negotiations and Signing
During the exhibition, negotiations and signing are important tasks for exhibitors. Professional interpreters, with rich negotiation experience and keen insight, can assist exhibitors in seizing business opportunities at crucial moments and facilitating the smooth signing of contracts.
Expanding International Markets
With the assistance of professional interpreters, exhibitors can more easily establish connections with clients from different countries and regions, expanding international markets. This not only helps enhance the enterprise’s international reputation but also brings more international cooperation opportunities.
HI-COM Exhibition Interpretation Case Studies
As the “invisible language engine” of global exhibitions, HI-COM has provided simultaneous interpretation support for BYD’s new energy technology conference, helping its international partners accurately understand battery technology innovations. At the Sino-French Greater Bay Area Summit, we seamlessly connected English, French, and Chinese, facilitating the achievement of over 20 cross-border cooperation intentions. We have also deeply participated in high-profile events such as the Sustainable Development Summit and the GSE Global Green Energy Forum; At the Porsche Motorsport Experience Day, an event where precision and communication are crucial, our German-Chinese interpreters played a key role in allowing the team to successfully complete the exercise in a battle of time and expertise; and our simultaneous interpreting team ensured seamless translation between English and Chinese during the Invest Saudi demonstration, guaranteeing optimal comprehension and enriching participation for all attendees.
With the ISO International Certification System and Trados Smart Termbase, we ensure “zero-error” communication in every step, from academic discussions at the Paris Le Herpeur Round Table to precise parameter interpretation at the GMECS Manufacturing Summit. Whether it’s cultural adaptation for BAFTA film and art exchanges or simultaneous interpretation at the Australia-China Sports Summit, HI-COM always covers over 40 languages and has a multinational senior team, becoming a trusted communication partner for Fortune Global 500 companies.
Rejecting the coldness and errors of AI translation, HI-COM only provides real human professional interpretation services, understanding technology, the industry, and your needs even better!