In the past three decades, Chinese consumer behavior have changed dramatically as incomes have risen and new products and concepts have entered the China market. Consumer behavior continue to evolve today.
In the bustling landscape of Chinese social media and e-commerce platforms, Xiaohongshu is emerging as an unmissable opportunity for international brands. This article is a guide to help international brands succeed on Xiaohongshu. From understanding users to SEO optimization to developing powerful storytelling, we explore the crucial steps to thrive on this dynamic platform. Welcome […]
Bastille Day, an iconic French event celebrated in China, was marked by an exceptional evening organized by Aeroluxus, with HICOM as silver sponsor. Introduction On July 5, Aeroluxus, founded and managed by Franck Dubarry, organized a major event for the French community in China: the 5th Bastille Day Gala Dinner. This special evening, entitled “Together […]
As the pandemic restrictions become more of a distant memory, Chinese tourists are beginning to travel abroad again. This trend is marked by significant changes in travel habits and behaviors. This article will explore the latest marketing trends and strategies for targeting Chinese tourists in 2024. Chinese tourists traveling abroad in 2024: profile and behavior […]
We had the privilege of providing simultaneous interpreting services at a crucial event organized by ENSOMENA in Shanghai. The event consisted of two distinct parts, a Gala Dinner and Workshops. Our team ensured seamless interpretation between English and Chinese during the Invest Saudi presentation, with 70 headsets provided, guaranteeing optimal comprehension and enriching participation for […]
Introduction Advertising Law in China China’s Advertising Law was initially passed in 1994 and was revised in September 2015. Read the revised version here is twice as long as the 1994 original. It was implemented to increase consumer protection and impose stricter rules on advertisers. Three examples of brands sanctioned in China for violating advertising […]
Cosmetics in China: A market like no other When we talk about the global cosmetics market, it’s impossible not to mention China. With a population of over a billion people and a growing middle class, China represents a golden opportunity for cosmetic brands around the world. So what’s the reason for this? An insatiable thirst […]
The e-commerce revolution in China has transformed the business landscape. This market is based on fertile ground where tradition and technology meet to form a unique consumption ecosystem, particularly during key dates for e-commerce and local festivals. Introduction to the E-Commerce Phenomenon in China Driven by technological innovations and massive adoption by consumers, the rise […]
We were honored to provide simultaneous interpreting services at the 2nd VDMA Industry Future Fit Conference, focusing on the impact of AI in production. Our team enhanced the English to Chinese and Chinese to English interpreting for attendees by providing 180 headsets, ensuring that participants could fully engage with the conference material.
What are the most effective ways of communicating with Chinese companies from a seller’s point of view? The answer to this question depends on the type of product or service you’re selling and the stage of the sales process you’re at. Establishing an initial contact, making contact with a repeat customer or maintaining a relationship […]
