Marketing

Entering the Chinese Market: 10 things brands need to do

Over the past decade, marketing in China has become increasingly more internet-based. This has forced foreign and domestic companies that enter the Chinese market to become mobile-friendly, in order to allow instant access to customers. Along with the success and multiple uses of social media apps, it is no surprise to know that consumers have infinite information at their fingertips. It is therefore up to companies and brands to utilize this information in order to better connect with potential customers in specific markets.

Kate CHERNAVINAEntering the Chinese Market: 10 things brands need to do
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5 social e-commerce solutions in China besides Tmall

Besides opening a Tmall store, what are the other options when entering China’s e-commerce market?

China’s e-commerce platforms have millions of internet users and target a wide variety of online consumer groups. E-commerce platforms provide multiple interaction opportunities for consumers and make it more convenient for companies to improve their  products based on the needs of their customers – therefore, helping to enrich their brand. Today, more and more international brands are turning to cross-border e-commerce when entering the Chinese market.

Kate CHERNAVINA5 social e-commerce solutions in China besides Tmall
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Discover how localisation can impact your SEO ranking

Has your company decided to make a brave move into the global e-commerce market?  If so, you may find yourself in need of an efficient yet cost-effective way of localising your website successfully.  In this article we will discuss the benefits of effective localisation when targeting markets overseas and the detrimental effects it has on SEO, and therefore, the overall success it can have on your online business.

Kate CHERNAVINADiscover how localisation can impact your SEO ranking
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China’s Dazhong Dianping: English guide 2020 – HI-COM

As stated in our previous article, Chinese tourists are very easily influenced by the opinions of others. When traveling, they refer to their own “review and advice tools”, the king of which is Dazhong Dianping. Featuring similar functions to Yelp, it lists local retailers, restaurants, bars, cinemas, and other services. in China and abroad and it is the go-to tool for Chinese tourists. For example if a restaurant has a seemingly never-ending list of raving reviews on Dianping, the Chinese will flock there in their droves without any hesitation. Here is our Dianping English guide for you!

Kate CHERNAVINAChina’s Dazhong Dianping: English guide 2020 – HI-COM
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30 Chinese KOL and Influencers in 2020

All about Chinese Travel KOL In 2020 China has become one of the most KOL Marketing friendly countries, allowing the top KOL of CHINA to create their own media channels. Today we will take a closer look at those who promote travel for Chinese consumers, while playing a big part in the industry by being frequent travelers themselves.

Kate CHERNAVINA30 Chinese KOL and Influencers in 2020
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Discover the evolution of e-commerce: China in 2020 – HI-COM

It probably comes as no surprise that e-commerce has also been hugely affected by the global pandemic in 2020. Many experts agree that consumer behaviour has changed significantly in the first quarter of 2020 as a result of Covid-19.  However, despite the strict restrictions, it is clear that e-consumers have now adapted to the current global situation. They are embracing new online shopping habits.

China has rapidly become one of the biggest retail E-commerce markets in the world. Which as a result, has created interest from foreign brands seeking new opportunities to enter the Chinese market.

Kate CHERNAVINADiscover the evolution of e-commerce: China in 2020 – HI-COM
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WeChat marketing: Driving WeChat sales in 2020 – HI-COM

WeChat marketing is becoming more and more complicated in 2020. With the constant shifts in trends it is becoming more and more difficult for marketers to develop long term plans. Finding new customers and creating interest, not to mention generating sales is a new challenge. And when it comes to closed ecosystem such as WeChat marketing, e-commerce takes a whole new turn.

Kate CHERNAVINAWeChat marketing: Driving WeChat sales in 2020 – HI-COM
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