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Driving Business Expansion through the Integration of Live Streaming into a Translation Company’s Operations.

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In today’s fast-paced global business world, companies must constantly seek innovative strategies. They need to expand their reach, engage customers, and stay competitive; hence emerges the popularity of live streaming commerce – an innovative approach gaining significant traction. China initially popularized this trend that swiftly permeated international markets—thus offering unique opportunities for entities across diverse […]

attract Chinese tourists

15 ways to attract Chinese Tourists in 2023

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Want to attract Chinese tourists in 2023?  Chinese tourists were the biggest spenders in 2019 were eager travelers, especially in popular destinations outside of Asia such as the France, Italy, UK and Germany. Leisure travel was the biggest driver of China’s outbound travel, representing 65 percent of travelers in 2019. But what changed after the […]

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The Importance Of Local SEO For Law Firms

When browsing for a business or service, search engines use your location data to provide relevant local results. This geographical component makes local search engine optimization (SEO) crucial for any business with a physical location or a regional service area, including law firms.

Generation Alpha consumer trends in China-01

Generation Alpha: consumer trends in China

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Generation Alpha, which covers those born after 2010, represents the first generation to have grown up with omnipresent technology in China. Their early immersion in the digital world will have a significant impact on their future consumption habits. In this article, we will explore emerging consumer trends specific to Generation Alpha in China, and their […]

China ecommerce 2023

TOP E-commerce Platforms in China in 2023 – HI-COM

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Chinese E-commerce platforms keep booming in China. It probably comes as no surprise that e-commerce has been hugely affected by the global pandemic. Many experts agree that consumer behaviour has changed significantly from 2020 as a result of Covid-19. However, in 2023 it is clear that e-consumers have adapted to the current global situation, and numbers in […]

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How to choose between Douyin and Taobao e-commerce in 2023?

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During this year’s 618 shopping festival, the top two live-streaming marketing platforms were Douyin and Kuaishou, and for the first time ever, Taobao live-streaming was relegated to the third place, while the Douyin e-commerce platform is gaining momentum. What are the similarities and differences between Douyin e-commerce and traditional Taobao e-commerce? Today, we will share important insights with […]

Chinese KOL in Sport, Parenting, Travel, Skincare, Health1

Top 34 Chinese KOLs and Influencers I 2023 Updated

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For anyone working in the Chinese marketing industry, or anyone seeking to enter the market, the term KOL (Key Opinion Leader) will pop up in virtually every other conversation. More commonly known as ‘influencers’ internationally, KOLs are individuals who command sizeable followings on social media, and can use those followings to help brands gain exposure, […]

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