How to do Marketing on Douyin? With Douyin’s increasingly robust ecommerce integration, it will only become more important for brands to begin establishing a presence on the platform. In this article, we’ll dive into strategies and case studies for the various ways to leverage Douyin for growing your brand’s market share in China.
Chinese E-commerce platforms keep booming in China. It probably comes as no surprise that e-commerce has been hugely affected by the global pandemic. Many experts agree that consumer behaviour has changed significantly from 2020 as a result of Covid-19. However, in 2023 it is clear that e-consumers have adapted to the current global situation, and numbers in […]
During this year’s 618 shopping festival, the top two live-streaming marketing platforms were Douyin and Kuaishou, and for the first time ever, Taobao live-streaming was relegated to the third place, while the Douyin e-commerce platform is gaining momentum. What are the similarities and differences between Douyin e-commerce and traditional Taobao e-commerce? Today, we will share important insights with […]
Have you ever wondered which Chinese social media sites are the most popular? Here is our Top 24 Chinese Social Media Sites for the year 2022!
As China scraps its zero COVID policies, 2023 is set to see China open itself up to more international businesses. What products will most likely succeed in this new landscape after China’s three years of relative isolation?
While livestream sales have failed to fully catch on in the West, it’s a booming multi-billion-dollar market in China. According to a 2022 Qianzhan Industrial Research Institute market report, China’s livestream market grew to just under 2.4 trillion yuan in 2021 (330 billion USD), having almost doubled from 2020. These figures put the livestream market […]
Taobao is the perfect platform for independent business enthusiasts such as young graduates, students, niche professionals to make some extra income and gain valuable business experience. With no upfront costs required, you can open a store in minutes and start making money right away. The platform provides access to millions of customers who are looking […]
Digital marketing is one of the most efficient ways to reach a global audience. Experts estimate that over 4.7 billion people are active on social media platforms. This means that digital marketing is one of the quickest ways to connect to your target customers. You can reach a broad audience using only one efficient and […]
A trademark protects the trademark registrant by ensuring that they have the exclusive right to indicate the source of the product or service, or to get paid by allowing others to use the product or service. The common value of a trademark is usually decided by the recognition and acknowledgement of the trademark, which is […]
They sell out stocks worth of millions of dollars in minutes, they make newest products trendy and famous, they are the most-watched Chinese influencers and internet stars in China, they are the king and the queen of Chinese e-commerce!
