Consumers in China spend a great deal of time watching Xiaohongshu and other shopping guide communities that allow them to enter shopping apps directly, thus shortening the time lag between marketing and sales. As a platform, Xiaohongshu has become a home for millions of content creators and end users who are looking for daily advice […]
Xiaohongshu, taking “Inspire Lives” as its core concept, is a popular lifestyle platform in China for users to record and share every moment of their lives through short videos, words and pictures, and interact with other users based on their interests. According to the Xiaohongshu user strategy analysis report released by iResearch, at present, 70% […]
Word of mouth marketing is the oldest and most fundamental marketing tactic possible – get customers talking about your product or service to their social circle. It’s also one of the most effective marketing tactics if done appropriately.
Love it or loathe it, remote working is here to stay. Since the pandemic, ‘working from home’ is now a term that everyone is familiar with.
Today “Made in China” is no longer synonymous with poor quality, and consumers are promoting a Chinese nationalism that is influencing consumer habits across the country. Guochao means “national wave” or “national trend” and refers to the new consumer habits that are emerging in China. Indeed, consumers, especially young people, want to see their culture […]
By now you are probably familiar with KOL marketing, with KOL meaning Key Opinion Leaders of course. These are influencers with massive audiences who regularly work with high-end brands. We are now seeing the flip side of this success. Both brands and consumers are complaining of “influencer fatigue”, in other words consumers are getting a […]
Over the past decade, marketing in China has become increasingly more internet-based. Even in the times of Covid-19 pandemic, Chinese economy continued to grow by almost 10%. But how to enter this market and build a strong brand and business in China? What are the new media tools available? How to make sure the brand […]
If you’ve had any contact with China in the past five years, you’ll know just how embedded WeChat is in daily Chinese life. With 1.4 billion monthly users according to Tencent’s 2021, WeChat has almost complete penetration of the Chinese market.
As the second largest consumer economy in the world, China has been at the forefront of marketing trends shaping the global economy. According to China’s Ministry of Commerce, in 2020, China saw sales of consumer goods reach 6 trillion USD. Home to major online e-commerce platforms such as Alibaba and JD.com, China has also ranked […]
How should you translate a website to Chinese in order to reach this huge audience and their thriving local markets? When it comes to emerging markets such as China, Brazil, and Russia, booming imports and e-commerce markets have made these counties and cultures impossible to overlook. In this article we will describe how to translate […]