Little Red Book or “Xiaohongshu” is the unicorn especially made for foreign businesses looking to enter the Chinese market without the need of being physically present in the country. Today we will take a closer look at the platform and analyze what makes it the best sales channel for Millennials and GEN Z.
Kate CHERNAVINAAll you need to know about Little Red Book (Xiaohongshu) in 2019
Fantasy is one of the most difficult genres to translate. Made-up locations, creatures, and objects may present quite a challenge for a translator, especially if the book is a part of a series. Today we will discuss the methods of translating fantasy books, the main difficulties, and some recommended translation techniques.
Kate CHERNAVINATranslation of Fantasy books for the Chinese and other markets
Our topic for today is all about China’s children’s book market and children’s book translation. A new study has revealed some interesting statistics on children’s book sales in the Chinese market, which continues to grow year on year. Did you know that in China, over the past ten years, the entire books market has grown by 19% each year? The sector recorded growth of 14.55% in 2018, thanks in particular to the dynamism of children’s books.
Kate CHERNAVINAThe Children’s Book market in China: statistics and translation challenges
As stated in our previous article, Chinese tourists are very easily influenced by the opinions of others. When traveling, they refer to their own “review and advice tools”, the king of which is Dazhong Dianping. Featuring similar functions to Yelp, it lists local retailers, restaurants, bars, cinemas, and other services. in China and abroad and it is the go-to tool for Chinese tourists. For example if a restaurant has a seemingly never-ending list of raving reviews on Dianping, the Chinese will flock there in their droves without any hesitation. Here is our Dianping English guide for you!
Kate CHERNAVINAChina’s Dazhong Dianping: English guide, 2019
Social media strategy is something you cannot easily set up alone. In China’s mobile phone dominant social media market, managing Chinese accounts for foreign brands is becoming more and more difficult. Not only do you need to pay attention to trends, content styles, and creative ideas for different types of social media platforms, each one has it’s own analytics and data processing tools. Mastering your Chinese social media skills is therefore crucial for branding and community management in China.
Kate CHERNAVINASocial media strategy for foreign brands in China
HI-COM’s marketing director Kate Chernavina has been featured alongside other industry leaders in business magazine, BW confidential, commenting on influencer marketing trends on Tmall, and differences in KOL cooperation. She spoke about the role of Micro KOL in Chinese digital ecosystem, product review marketing, and more.
Kel YEKate Chernavina’s Insights into Chinese Influencer marketing in 2019
Influencer Marketing in China – What is it? Why is it so successful? And what should you be doing in order to make sure your Influencer Marketing strategy works for your business? Stay tuned as we answer all these questions and cover topics such as influencer search, types of cooperation, budget and ROI.
Kate CHERNAVINAInfluencer Marketing in China: Where to start in 2019
Trade shows and exhibitions are a great way to gain exposure in your industry. Not only are you benefitting from brand exposure, trade shows are also an excellent way to learn what’s happening in your industry. From media to potential customers, it’s typical for thousands of people to attend trade shows in China.
Stéphane ChouryA Fool-Proof Checklist for a Successful Trade Show in China
Most popular social media sites: what are they? 486 Wechat articles are published in China every second, 166 rooms per second are booked on Qunar, 115,740 per second of Q&A on Zhihu, 3,472 orders per second placed on E’leme. Over 62% of people report opening the WeChat app more that 10 times a day. The role of social media in China is huge, it follows an average person all thought the day, dictating the food and fashion choices, providing makeup and home style product reviews, advising on vacation spots and overtaking almost all free time and a large portion of the work time of white collar citizens.
Kate CHERNAVINATop 17 Chinese Social Media Sites (update of 2019)
The Official WeChat advertising add-on was launched just a couple of years ago, but it immediately became an important part of any WeChat marketing strategy in China and abroad. Today, WeChat has numerous advertising categories and pricing systems. How do you choose the appropriate advertising model for your own strategy? This article will help you explore the advertising options available on WeChat.
Kel YEWeChat Advertising: Types of Ads, CPM, PPC Prices