Marketing

How to Visit a Trade Show in Post-Pandemic China 2021-2022

What do you have to know about attending trade shows and exhibitions in China post-pandemic? What are the preparations you need to take care of during 2021 and 2022? How can you make sure your company is ready to face the world’s most digitally advanced Chinese customers and partners? Let’s take a look together!

Stéphane ChouryHow to Visit a Trade Show in Post-Pandemic China 2021-2022
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KOL Marketing in China : Where to Start in 2021 I HI-COM

As the Chinese internet has matured, netizens have already grown wary of click ads. KOL marketing represents a type of digital advertisement users can resonate with, as it is brought to them by someone they enjoy following. Today in China, KOL marketing has become a highly effective tool in any brand’s digital marketing arsenal, regardless of industry. For overseas brands entering the Chinese market, KOL marketing cannot be overlooked.

Aslandziya AnnaKOL Marketing in China : Where to Start in 2021 I HI-COM
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Top 34 Chinese KOLs and Influencers I 2021 Updated I HI-COM

For anyone working in the Chinese marketing industry, or anyone seeking to enter the market, the term KOL (Key Opinion Leader) will pop up in virtually every other conversation. More commonly known as ‘influencers’ internationally, KOLs are individuals who command sizeable followings on social media, and can use those followings to help brands gain exposure, or directly sell product.

Kate CHERNAVINATop 34 Chinese KOLs and Influencers I 2021 Updated I HI-COM
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Biggest E-commerce platforms in China in 2021 – HI-COM

Chinese E-commerce platforms keep booming in China. It probably comes as no surprise that e-commerce has been hugely affected by the global pandemic. Many experts agree that consumer behaviour has changed significantly in the first quarter of 2020 as a result of Covid-19.  However, in 2021 it is clear that e-consumers have adapted to the current global situation, and numbers in China have grown by an additional 17%.

Kate CHERNAVINABiggest E-commerce platforms in China in 2021 – HI-COM
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How Can H5 Impact on Your Sales on WeChat in 2021? – HI-COM

It can often be intimidating for international marketing professionals to learn that the digital tools they’ve grown to understand and use in Western contexts are either not used in China, or have analogues that require extra time to learn. Some are familiar, and relatively easy to get to grips with – Twitter to Weibo, Amazon to Taobao, WordPress-based blogs to WeChat articles. A less-understood, but no-less vital analogue, is HTML5 to H5.

Aslandziya AnnaHow Can H5 Impact on Your Sales on WeChat in 2021? – HI-COM
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China’s Dazhong Dianping: English guide 2021 – HI-COM

Dazhong Dianping has been called the Chinese version of Yelp. However, its services go well beyond its counterpart, incorporating elements of Groupon, social media, delivery apps, and more.

Starting out as a movie and restaurant review platform in 2003, by 2015, Dianping merged with Meituan, one of China’s largest food delivery networks, integrating the functions of both companies while retaining separate apps. With backing from Tencent, Dianping has also become part of the WeChat super eco-system.

Kate CHERNAVINAChina’s Dazhong Dianping: English guide 2021 – HI-COM
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Hospitality and the Need for High Quality Content – HI-COM

With the COVID-19 pandemic showing signs of coming to an end, now is the time for those in the hospitality sector to prepare for the new normal. There are plenty of opportunities up ahead, and the deciding factor in whether they may be taken advantage of will likely be an organisation’s ability to communicate and appeal to new international visitors.

Aslandziya AnnaHospitality and the Need for High Quality Content – HI-COM
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