Beware of marketing your product as ‘the best’ or ‘the greatest’. In China, this could land you a fine or even get your business license revoked…read on to find out more… Today we talk about advertising law in China and Banned marketing terms.
Getting on the web has become easier and easier across China. In fact, over 50% of the population (more than 731 million people) now have access to the internet in China. Industries that take most advantage of the web age are catching up in more markets! In a year 2018 online businesses make most requests for E-learning localization and video game localization.
Working with Chinese influencers is nothing new, and seeing them feature on endless campaigns during China’s biggest online shopping festival is becoming a regular occurrence. Big and small brands alike continue to work with influencers to increase brand awareness, consumer loyalty, and brand reputation. We recommend that you ask yourself 3 questions before partnering with Chinese micro influencers.
As we stated in our previous article, Chinese tourists are very easily influenced by the opinions of others. When traveling, they refer to their own “review and advice tools”, the king of which is Dazhong Dianping. Featuring similar functions to Yelp, it lists local retailers, restaurants, bars, cinemas, and other services. in China and abroad and it is the go-to tool for Chinese tourists. For example if a restaurant has a seemingly never-ending list of raving reviews on Dianping, the Chinese will flock there in their droves without any hesitation. Here is our Dianping English guide for you!
According to an article by the Diplomat, recent predictions have suggested that by 2022, China will see its middle class swell to around 630 million people. Chinese tourists were the biggest spenders in 2016, splurging a whopping $274 billion on their travels, especially in popular destinations outside of Asia such as the UK, France, Italy, and Germany.
We have put together 15 more profiles of the most followed Chinese KOLs in the industries we have worked with in the past few months: Skincare, Travel, Health, Sport, Parenting. These people create a new way of promotional marketing, engaging their followers on a daily/weekly basis and are helping brands find their customers in the endless ocean that is the Chinese market.
Marketing to customers has gotten increasingly more internet-based, especially over the past decade. This has forced companies to change their marketing strategies to be digital-friendly, allowing access to customers in ways never thought to be imaginable. Along with the success of social media apps, consumers have infinite information at their fingertips. It is upon companies to utilize this and connect with potential customers digitally in specific markets.
Chinese cosmetics influencers are taking over China’s beauty market. They are making the most out of the visually-oriented Chinese youth environment, producing watch-and-learn videos to share the most important tips and tricks on how to always look 100%. At Hi-COM we have carefully selected these profiles for the foreign brands to consider when promoting skincare and cosmetics brands, as well as entering the e-commerce market or dealing with health-related products in China. These 8 popular Chinese influencers are talented, hard-working and have been widely recognised by China’s social media market with various awards.
If you’re an app developer or you’re working with apps, you’ll know that increasing an app’s visibility and exposure are very important for its success. Therefore, an app that can be downloaded and used in different languages and in different locations has access to a huge market of users. However, as users based in different regions have different preferences, customization of the app is necessary. The process of customizing an app for use in multiple countries and languages is referred to as mobile app localization.
HI-COM has a chat with China Digital Strategy Consultant Joseph Leveque, to find out his top advice for what to avoid in order to run a successful WeChat Official Acount…