Marketing Archives

Chinese Influencers that sell out products in minutes!

December 20, 2019 Kate CHERNAVINA

They sell out stocks worth of millions of dollars in minutes, they make newest products trendy and famous, they are the most watched Chinese influencers and internet stars in China, they are the king and the queen of Chinese e-commerce! They are Chinese influencers Austin and Viya.

15 ways to attract Chinese Tourists in 2020

December 14, 2019 Kate CHERNAVINA

Want to attract Chinese tourists in 2020? Recent predictions have suggested that by 2022, China will see its middle class swell to around 630 million people. Chinese tourists were the biggest spenders in 2016, splurging a whopping $274 billion on their travels, especially in popular destinations outside of Asia such as the France, Italy, UK and Germany.

How To Choose The Best Chinese E-commerce Channel In 2020

December 12, 2019 Kate CHERNAVINA

China has rapidly become one of the biggest retail E-commerce markets in the world, which as a result, has created interest from foreign brands seeking new opportunities to enter the Chinese market with minimum effort and maximum return.

Chinese Influencer Marketing: Where to start in 2020

December 2, 2019 Kate CHERNAVINA

Chinese Influencer Marketing – What is it? Why is it so successful? And what should you be doing in order to make sure your Influencer Marketing strategy works for your business? Stay tuned as we answer all these questions and cover topics such as influencer search, types of cooperation, budget and ROI.

Xiaohongshu / Little Red Book in 2020

November 18, 2019 Kate CHERNAVINA

Little Red Book or “Xiaohongshu” is the unicorn especially made for foreign businesses looking to enter the Chinese market without the need of being physically present in the country. Today we will take a closer look at the platform and analyze what makes it the best sales channel for Millennials and GEN Z.

Setting Up Your Weidian Shop in 2019

November 18, 2019 Zahra SAFDAR

Weidian is often described as the “Shopify” of China. With over 80 million stores on its platform, its simplistic design makes it very popular. Weidian is easily accessible on mobile phones and uses convenient payment methods such as Wechat, Alipay and Union pay. In the Chinese market, its biggest competitor is Taobao.

Top 5 Gaming Languages for You

October 25, 2019 Zahra SAFDAR

Today, the gaming industry shares a community of over 2 billion people and it’s only expected to grow.

According to figures in 2018, the gaming industry made over $134 billion and predictions show that those figures are expected double yet again, by 2025. The gaming industry has now become bigger than both the film and music industries combined, which could be responsible for the rapid growth in online gaming languages and explain how they have become so globally recognized.

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