Today, we want to dive deep into the evolving landscape of WeChat for businesses, especially with the recent changes regarding service accounts and subscription accounts. As many of you may know, the days of service accounts enjoying exclusive privileges are now behind us. The content of both service accounts and subscription accounts is filed into […]
How did Sunward go from a product exporter to a trusted global player? By breaking language barriers, embedding local operations, and creating real value with clients. This article explores how Sunward’s “Three-Phase Global Expansion” strategy—focusing on cultural integration, regional product design, and smart service localization—has helped the company thrive in Europe and beyond.
HI-COM Asia provided trilingual interpreting services for French company Prodes during a supplier trip in China—bridging language, culture, and commerce.
Last week, the 2025 Shanghai International MCN Conference was held in Shanghai. As a leading multilingual communication company, HI-COM Asia was honored to participate in this grand event. The conference, themed “Unbounded Vision: Elevating the Live Streaming Economy with a Global Perspective”, gathered numerous industry leaders and experts to explore the development of the digital advertising industry and the opportunities […]
China’s economy continues to grow steadily, outpacing many other major economies with its 4.6% GDP growth in 2024, faster than the U.S. (2.5%) and Eurozone (0.8%) during the same period. According to research provided by our partner company, who runs some of the top bitcoin casinos in the region, this economic growth, coupled with business-friendly […]
In today’s digital landscape, WeChat remains a powerhouse platform for brand-to-customer engagement in China. Now, with the introduction of the “Star” feature, WeChat Official Accounts have been equipped with a new and powerful tool to drive visibility, customer loyalty, and marketing precision. Let’s unpack what this feature means for businesses — and how your brand […]
How did a quirky little elf become one of the most successful designer toys and generate $1.6B in value for China? Let’s break down the marketing blueprint behind Labubu’s meteoric rise. 1. Strategic IP Incubation: From Niche Drawing to Distinct Brand Labubu was first created by artist Kasing Lung in 2010. Originally just a character […]
How to Choose a Chinese Brand Name That Resonates Entering the Chinese market is a bold and exciting step for any international brand. But here’s something many companies underestimate: your brand name in Chinese can make or break your reputation. In China, a brand name isn’t just a label; it’s a narrative. It conveys your […]
News of Peppa Pig’s new baby sister, Evie, has captured hearts globally—but make no mistake, this is more than just a cute plot twist.Evie’s birth is part of a calculated IP Localization Strategy for China, showcasing how Hasbro blends emotional storytelling with cultural insight to strengthen the Peppa Pig brand in Asia’s biggest market. Why […]
In this new series, HI-COM will be taking a look at how certain Chinese companies have found success in foreign markets. To kick off, we will look at SANY, a leading Chinese multinational corporation specializing in heavy machinery and equipment manufacturing. We will analyze its globalization strategy, which has shown how Chinese manufacturing can achieve […]
