Generation Alpha, which covers those born after 2010, represents the first generation to have grown up with omnipresent technology in China. Their early immersion in the digital world will have a significant impact on their future consumption habits. In this article, we will explore emerging consumer trends specific to Generation Alpha in China, and their […]
Chinese E-commerce platforms keep booming in China. It probably comes as no surprise that e-commerce has been hugely affected by the global pandemic. Many experts agree that consumer behaviour has changed significantly from 2020 as a result of Covid-19. However, in 2023 it is clear that e-consumers have adapted to the current global situation, and numbers in […]
During last year’s 618 shopping festival, the top two live-streaming marketing platforms were Douyin and Kuaishou. And for the first time ever, Taobao live-streaming was relegated to the third place, while the Douyin e-commerce platform is gaining momentum. What are the similarities and differences between Douyin e-commerce and traditional Taobao e-commerce? Today, we will share important insights with […]
2023 is set to see China open itself up to more international businesses. What products will most likely succeed in this new landscape after China’s three years of relative isolation?
Interview with China import professionals How to prepare your brand for entering and selling in the Chinese market? Maria: Based on the market research, BAP’s team looks for information which would conclude the ”readiness” of your brand to enter the Chinese market. How does this work? Let’s take a look at the market research points […]
A trademark protects the trademark registrant by ensuring that they have the exclusive right to indicate the source of the product or service, or to get paid by allowing others to use the product or service. The common value of a trademark is usually decided by the recognition and acknowledgement of the trademark, which is […]
As a business owner, you’re probably always looking for ways to grow your company. But with so many things on your mind, it may not be your top priority at the moment. Nonetheless, investing in new skills and information is one of the most effective methods to do so, which explains why so many successful […]
Today we will take a look at pet market in China in 2021-2022. According to the 2021 ThePaper’s White Paper on China’s Pet Industry, the urban pet (dog and cat) consumption market reached RMB 249 billion in 2021, up 20.6% from 2020, almost equal to the growth rate during the same period in 2019. The […]
Xiaohongshu, taking “Inspire Lives” as its core concept, is a popular lifestyle platform in China for users to record and share every moment of their lives through short videos, words and pictures, and interact with other users based on their interests. According to the Xiaohongshu user strategy analysis report released by iResearch, at present, 70% […]
Word of mouth marketing is the oldest and most fundamental marketing tactic possible – get customers talking about your product or service to their social circle. It’s also one of the most effective marketing tactics if done appropriately.
