In this article, we will look at ways to captivate and engage audiences for the 520 Festival in China – a key moment for brands in the Chinese commercial calendar. We will also uncover proven marketing strategies to maximize the impact of this unique day. For more key dates, read our article on the Chinese […]
As soon as you arrive at the Canton Fair, you are immersed in a multilingual environment where interpreting plays a pivotal role in business success. At HI-COM, we make every interaction smoother and more professional with our Canton Fair interpreting services. Choosing your interpreter: see end of article
Are you looking to break into the Chinese market ? Would you like to create advertising campaigns that resonate with local values and expectations? You are in the right place ! As you probably know, colors have the power to influence consumers’ purchasing decisions. In this article, we tell you everything about the way colors […]
Understanding Social Media Listening In China, where there are currently 1.105 billion active users on social media, spending an average of 1 hour 57 minutes each daily on these platforms, capturing conversations is becoming a major asset for brands targeting the Chinese market. For brands, engaging in Social Media Listening in China involves diving into […]
The importance of SEO in China: SEO is important because having the best products and most compelling content on the internet won’t make any difference if no one can find them. But SEO in China is entirely different than for the rest of the world, it has its own rules. What is SEO? SEO is […]
The Official WeChat advertising add-on was launched just a couple of years ago, but it immediately became an important part of any WeChat marketing strategy in China and abroad. Today, WeChat has numerous advertising categories and pricing systems. How do you choose the appropriate advertising model for your own strategy? This article will help you explore the […]
What do you need to know about attending trade shows and exhibitions in China post-pandemic? How can you make sure your company is ready to face the world’s most digitally advanced customers and partners? What are the every-day obstacles for foreign guests in China? Let’s take a look together!
In today’s fast-paced global business world, companies must constantly seek innovative strategies. They need to expand their reach, engage customers, and stay competitive; hence emerges the popularity of live streaming commerce – an innovative approach gaining significant traction. China initially popularized this trend that swiftly permeated international markets—thus offering unique opportunities for entities across diverse […]
Want to attract Chinese tourists in 2023? Chinese tourists were the biggest spenders in 2019 were eager travelers, especially in popular destinations outside of Asia such as the France, Italy, UK and Germany. Leisure travel was the biggest driver of China’s outbound travel, representing 65 percent of travelers in 2019. But what changed after the […]
Over the last few years, short video platforms have supplanted photo-based social media platforms across the world. As Tik Tok has taken over the screen time of youth across the world, Douyin, Tik Tok’s Chinese sister app from the same company, has done the same in China.
