How Can You Increase Your Productivity When Working Remotely?
Love it or loathe it, remote working is here to stay. Since the pandemic, ‘working from home’ is now a term that everyone is familiar with.
Love it or loathe it, remote working is here to stay. Since the pandemic, ‘working from home’ is now a term that everyone is familiar with.
Customer education is about providing information about usage of your product or service before or after purchase. It is important for brands to let their interested audience know the technical aspects of the products, and how to get the best out of the purchase, especially if it relates to gadgets, innovation, or software.
Today “Made in China” is no longer synonymous with poor quality, and consumers are promoting a Chinese nationalism that is influencing consumer habits across the country. Guochao means “national wave” or “national trend” and refers to the new consumer habits that are emerging in China. Indeed, consumers, especially young people, want to see their culture […]
If you’ve had any contact with China in the past five years, you’ll know just how embedded WeChat is in daily Chinese life. With 1.4 billion monthly users according to Tencent’s 2021, WeChat has almost complete penetration of the Chinese market.
Developing a comprehensive China marketing entry strategy can be a daunting task. More and more brands find China an attractive market, not only due to its size, but also due to its growing middle class, demand for new product categories, and new regulations favoring imports from a list of countries. There’s plenty of room for […]
Speaking the customer’s language, both figuratively and literally, is the first step in making the sale. According to a recent study, 80% of customers prefer to buy products with descriptions written in their own language.
Double 11, Singles’ Day, Chinese Black Friday! You may have noticed signs or banners popping up around town or on your Wechat moments, indicating something BIG is happening on this date. What is happening and why should we care?
As media becomes more and more decentralized, marketing trends in China have followed suit. Review sections are now ubiquitous across e-commerce platforms and today, nine out of ten consumers in China look to customer reviews before buying a product. Reviews from average customers now hold more weight than ever before.
HI-COM is proud to have participated in a conference on ‘Change and Transformation in the post-Covid-19 Era’ conference, held on September 25th by the Mind Challenging Hub in Guangzhou. The conference was devoted to seizing post-Covid-19 opportunities, and was aimed at business owners worldwide.
Many educational organizations are leaving their homelands and bringing the value of education, tradition, and innovation in learning to emerging markets in need of these services. China, with its ever-growing middle class, newly approved 3 child policy and cultural expectations of educational excellence, is the perfect market for many schools that offer education to children […]