The penchant in China for KOLs continued unabated in 2020, and into 2021. Hardly a marketing meeting goes by when the acronym doesn’t pop up once or twice. Having ascended marketing geek buzzword-territory into a generally understood concept, the question on the lips of brands operating anywhere in China is no longer if KOL marketing […]
While Covid-19 may have put a dent in globalized business during 2020, a bounce-back looks to be just around the corner. With huge new markets opening up in Asia, across multiple industries, now is the time to prepare for when trade starts flowing again. Professional translation puts companies at a significant advantage. Whether they’re looking […]
WeChat has become deeply integrated into daily life China. Besides being a social media app, it functions as a wallet and serves as a portal into various different mini-programs within it for everything ranging from booking plane tickets to paying utility bills. With more than 1 billion monthly users, WeChat has 78% penetration in China […]
Once a sci-fi pipedream, Automatic Speech Recognition (ASR) is now a reality and is quickly coming to be an integrated part of lives across the globe. Recent trends suggest uptake of ASR devices is growing, as consumers and businesses alike see the benefits in a once-novel but now increasingly refined technology. How far ASR can […]
Guest post by PTL Group 2020’s global turmoil has led China to better define its strategies, advance its R&D foundation and cultivate a burgeoning tech sector. With that in mind, China maintains an open-door policy that aims to create easier access to its lucrative market, for anyone who can support the country in fulfilling its […]
As one of the hardest-hit industries during the global COVID crisis, across the world, the hospitality industry faces a long road to recovery. However, in China, the hospitality industry has already bounced back, having experienced year-over-year growth already by the autumn of 2020, with strong numbers going into 2021. How can foreign brands take advantage […]
In recent months, the debate between machine vs. human translation has focused on the importance of obtaining official, legally valid, and accurate, professionally translated documents. While machine translation algorithms have steadily improved in recent years, they are, however, not yet in every case a comparably accurate substitute for traditional human-based translation services.
With the rise of e-sports, game localization has become indispensable for game developers and companies. Otherwise, their apps might not become as popular as they want to. Many studios still struggle to localize their games and apps properly. As a result, the need for game translators has increased each day.
Although Google Translate has certainly come a long way over the years, “It looks like they just used Google Translate” is never a compliment, and it’s not a reaction any business owner should ever want to hear about their website. In principle, localization is generally a good idea, but bad translations make businesses look unprofessional […]
From the ability of Google Translate to translating dozens of languages in real-time to the incredible conversational abilities of Sophia, the world-famous talking android built by Hanson Robotics, it’s clear that the capabilities of machine translation and NLP (natural language processing) are nothing short of remarkable. So is it still really worth it to use […]
