Once a sci-fi pipedream, Automatic Speech Recognition (ASR) is now a reality and is quickly coming to be an integrated part of lives across the globe. Recent trends suggest uptake of ASR devices is growing, as consumers and businesses alike see the benefits in a once-novel but now increasingly refined technology. How far ASR can progress, however, and in which direction, remains to be seen. To understand its possible future, let’s look at where ASR is now, how it works, and what can still be done.