Digital marketing is one of the most efficient ways to reach a global audience. More than 4.7 billion people are active on social media platforms worldwide. This means that digital marketing is one of the quickest ways to connect to your target customers. You can reach a broad audience using only one efficient and cost-effective […]
A trademark protects the trademark registrant by ensuring that they have the exclusive right to indicate the source of the product or service, or to get paid by allowing others to use the product or service. The common value of a trademark is usually decided by the recognition and acknowledgement of the trademark, which is […]
They sell out stocks worth of millions of dollars in minutes, they make newest products trendy and famous, they are the most-watched Chinese influencers and internet stars in China, they are the king and the queen of Chinese e-commerce!
As Taobao’s leading presenters Viya and Li Jiaqi gradually disappeared from the public eye, the e-commerce livestreamers have shown different lineups bringing a mixed reception from the public. Today, HI-COM will introduce to you the top KOLs whose success have recently been spotted on the Taobao, TikTok and Kuaishou platforms.
As a business owner, you’re probably always looking for ways to grow your company. But with so many things on your mind, it may not be your top priority at the moment. Nonetheless, investing in new skills and information is one of the most effective methods to do so, which explains why so many successful […]
For some China business and marketing professionals, summer is quite a relaxed season for business. But not here at HI-COM! This season our teams have been busy with some very exciting and interesting projects. Here are just some of the projects that we have completed during this extremely hot summer. Chinese marketing services results: KOL collaboration […]
The popularity of livestreaming has exploded over the past year in China. There are now more than 550 million people tuning into livestreams on a regular basis, up from around 150 million just two years ago. Many livestreams serve purely social functions – the bedrock of any social media is communication between friends, old and […]
Running KOL campaigns in China can be tricky, but fear not – today we will show you what are the main tools for the success in influencer marketing in China. Still looking for an influencer agency in China? Don’t forget to ask these questions before you choose a partner to work with!
Consumers in China spend a great deal of time watching Xiaohongshu and other shopping guide communities that allow them to enter shopping apps directly, thus shortening the time lag between marketing and sales. As a platform, Xiaohongshu has become a home for millions of content creators and end users who are looking for daily advice […]
Xiaohongshu, taking “Inspire Lives” as its core concept, is a popular lifestyle platform in China for users to record and share every moment of their lives through short videos, words and pictures, and interact with other users based on their interests. According to the Xiaohongshu user strategy analysis report released by iResearch, at present, 70% […]
