KOL in China post Viya/Austin: Who to choose for live-streaming sales in 2022?
As Taobao’s leading presenters Viya and Li Jiaqi gradually disappeared from the public eye, the e-commerce livestreamers have shown different lineups bringing a mixed reception from the public. Today, HI-COM will introduce to you the top KOLs whose success have recently been spotted on the Taobao, TikTok and Kuaishou platforms.
Taobao Live-steamer KOLs in 2022 in China
It is worth noting that after Viya stopped live streaming, Viya’s live streaming assistants continued live streaming under the name of “Bee Joy Club”.
Bee Joy Club
At present, the live streaming room has accumulated 900,000 fans. Its popularity is still relatively strong even though its ability to sell goods through live streaming is not as strong as that in the Viya era.
Up and coming KOLs on Taobao:
This month’s top 3 KOLs – according to the Taobao native ranking platform are “Brother Hui”, “Pop Corn” and “Charlies’ Angels” accumulating more than 20 million RMB GMV in a single podcast.
KOL in China: “Brother Hui has Arrived”
Brother Hui, who has broken the 10 million GMV record in a single stream in two months, is currently at the top of Taobao’s new anchor list. With the newly created account “Brother Hui has Arrived”, the number of live streaming fans has reached 610,000 in just two months, and it has created a record of more than 10 million consecutive sales for two months.
KOL in China: “Popcorn”
Popcorn is a “girl group” composed of five petite girls. It has created a new record of accumulating 180,000 fans within 45 days after its first live stream, and the cumulative number of live streaming viewers has exceeded 970,000. As a new anchor on Taobao, it has stood out in the fiercely competitive women’s clothing arena and its rapid rise to fame has become known as the “meteoric rise to fame of the live streaming women superstars”.
Popcorn has obvious advantages, namely, it mainly focuses on second and third tier petite women’s clothing, which is cost-effective and has a wide audience. One-to-one dedicated after-sales service has been provided, and a team has established dedicated fan bases to communicate directly with users, creating a sense of personalized user experience. In terms of gaining user resonance, the Popcorn team has played to its own unique strengths.
“Charlie’s Angels”
The Charlie’s Angels team is similar to Popcorn Corn, and it has always been popular. The performance of these KOL in China in the live streaming also enjoys consistent popularity.
The new presenters ranking top in the list have shown clear personalized strengths. It allows them to come out on top among the newcomers through their outstanding performance in terms of current interest and customer service.
The witty and interesting content of the live streaming room has attracted many fans whether it is “YouYou Mummy”, which focuses on middle-aged and elderly clothes, or new and interesting anchors such as the food anchor “Nao’s Mummy Gourmet Kitchen” and the agricultural goods anchor “Grandma Xiaoyu”.
TikTok Presenters
According to the latest list, the top three TikTok livestreams in terms of daily sales are Joe in the village, Jin Xing, and Oriental Selection.
Joe in the Village
Jin Xing
As a dancer and host, Jin Xing has more than 10 million fans on TikTok with her eloquent speaking style and unique personality. The live streaming room of Jinxing covers a wide range of categories of goods such as cosmetics, clothing, food and other categories, and the sales volume of the live streaming room has reached 19.82 million.
Oriental Selection
Recently, Dong Yuhui has continued his popularity in the Oriental Selection live streaming room. Oriental Selection has come from nowhere to top seller on TikTok. Oriental Selection has continued to maintain a stable output while attracting large fan bases. The sales volume of the live streaming room has reached 18.96 million.
Kuaishou KOLs Livestreamers in 2022
Xin Youzhi (Simba 818)
As a popular KOL in China emerging from an ordinary citizen, Xin Youzhi quickly became popular on Kuaishou by virtue of his emotional, loyal, hard-working and inspirational personality. Although frequently caught in the whirlwind of live streaming of e-commerce delivery, Simba, as the head anchor of Kuaishou, has stood firmly in first place. The cumulative sales in the most recent month reached 1.528 billion yuan.
Egg Kids
KOL in China Egg Kids of Xin Youzhi’s company followed closely, ranking second, and achieved cumulative sales of 656 million yuan last month.
Mo Chenxia
As a new KOL in China specializing in emtional issues, Mo Chenxia has gained 1.59 million followers by releasing just 9 works on Kuaishou. Mo Chenxia ranked third in Kuaishou live streaming, and the cumulative sales in his live streaming room has reached 375 million yuan.
These are the top 10 Livestreamers to watch in 2022 in the post Viya & Austin era. Want to get in touch with some of them? Shoot us a line and we will be happy to send more information your way!
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