Today, the gaming industry shares a community of over 2 billion people and it’s only expected to grow.
According to figures in 2018, the gaming industry made over $134 billion and predictions show that those figures are expected double yet again, by 2025.The gaming industry has now become bigger than both the film and music industries combined, which could be responsible for the rapid growth in online gaming languages and explain how they have become so globally recognized.
Fantasy is one of the most difficult genres to translate. Made-up locations, creatures, and objects may present quite a challenge for a translator, especially if the book is a part of a series. Today we will discuss the methods of translating fantasy books, the main difficulties, and some recommended translation techniques.
Kate CHERNAVINATranslation of Fantasy books for the Chinese and other markets
Our topic for today is all about China’s children’s book market and children’s book translation. A new study has revealed some interesting statistics on children’s book sales in the Chinese market, which continues to grow year on year. Did you know that in China, over the past ten years, the entire books market has grown by 19% each year? The sector recorded growth of 14.55% in 2018, thanks in particular to the dynamism of children’s books.
Kate CHERNAVINAThe Children’s Book market in China: statistics and translation challenges
The translation of legal documents is the most difficult of all kinds of translations and requires the highest form of accuracy and in-depth knowledge in several fields. As the world becomes more global, the need for legal translation is increasing. Legal translators therefore face many challenges that you can discover and understand in this article.
All about restaurant menu translation from and to Chinese. How to translate menu without loosing the meaning of your source language? The Chinese language has a long and rich history. It is the oldest language in the world and is also the most spoken language around the world. In fact, Chinese may be one of the most difficult languages to translate literally because each Chinese character has a separate meaning and putting them together means something different.
Kate CHERNAVINAOvercoming the challenges of translating your menu into Chinese
Looking for an Australian translator to handle your “NAATI” certificated translation (NAATI translation) but not sure how to find one and why? Don’t know what exactly is “NAATI” and why is it so important? Today we will dig into the “NAATI” topic! If you’re a non-Australian resident, and wish to work or live in Australia, or simply want to visit and go on your own Australian road trip, driving around the scenic coastal landscapes, there are certain steps you’ll need to take.
Kate CHERNAVINAAll you need to know about NAATI Translation
How to translate a website to Chinese in order to enlarge this huge audience and reach local markets? When coming to emerging markets such as China, Brazil, Russia booming imports and e-commerce markets have made these counties and cultures impossible to avoid. In this article we will describe how to translate a website and show you how to avoid problems when localizing it.
Kate CHERNAVINATranslate a website to Chinese: all you need to know in 2020!
In China, the Spring Festival is the most important and longest festival of the year, making it the ultimate occasion for people to buy new clothes, host New Year parties, and give each other gifts. It is also a key time for major brands to launch festive red products, annual packages and limited edition New Year ranges, and hold zodiac themed Chinese New Year seasonal promotions.
Kate CHERNAVINAHow do brands localize campaigns for the Chinese New Year
One of the fastest moving industries in China is the sound, music and voiceover (English to Chinese dubbing) industry. Success in this industry doesn’t just happen. It takes years of experience to be able to think fast, find solutions, and stay ahead of the trendsWe recently had the opportunity to learn more about this industry from CEO of GUM Shanghai, Thomas Faucheur, who has more than twenty years of experience in the business. Here he explains what it takes to be successful in China’s music industry.
Kate CHERNAVINAWhat it takes to become a success story in China’s music and sound industry？
Beware of marketing your product as ‘the best’ or ‘the greatest’. In China, this could land you a fine or even get your business license revoked…read on to find out more… Today we talk about advertising law in China and Banned marketing terms.
Kate CHERNAVINABanned! Marketing Terms You Can’t Use In China