What is the Singles’ Day 2024 Recap? November 11, known as Singles’ Day or Double 11, has become the world’s largest shopping event, surpassing other days like Black Friday. Initially created in China, this day dedicated to singles has transformed into a global shopping celebration. Let’s take a closer look at the results of Singles’ […]
As we approach the end of 2024, China remains as one of the world’s top hotspots for livestreaming. This format, which blends entertainment with the sale of products and services, has become part and parcel of the shopping experience of Chinese consumers, who are particularly fond of interactive content and immersive shopping. But how can […]
Founded in 2017, Perfect Diary is now one of the most popular cosmetics brands in China, which led us to ask, How did Perfect Diary manage to conquer the Chinese market? Through a well-thought-out mobile-first strategy and some smart use of social commerce platforms such as Xiaohongshu, Douyin, and WeChat, Perfect Diary has quickly risen […]
In the bustling landscape of Chinese social media and e-commerce platforms, Xiaohongshu is emerging as an unmissable opportunity for international brands. This article is a guide to help international brands succeed on Xiaohongshu. From understanding users to SEO optimization to developing powerful storytelling, we explore the crucial steps to thrive on this dynamic platform. Welcome […]
As the pandemic restrictions become more of a distant memory, Chinese tourists are beginning to travel abroad again. This trend is marked by significant changes in travel habits and behaviors. This article will explore the latest marketing trends and strategies for targeting Chinese tourists in 2024. Chinese tourists traveling abroad in 2024: profile and behavior […]
Introduction Advertising Law in China China’s Advertising Law was initially passed in 1994 and was revised in September 2015. Read the revised version here is twice as long as the 1994 original. It was implemented to increase consumer protection and impose stricter rules on advertisers. Three examples of brands sanctioned in China for violating advertising […]
Cosmetics in China: A market like no other When we talk about the global cosmetics market, it’s impossible not to mention China. With a population of over a billion people and a growing middle class, China represents a golden opportunity for cosmetic brands around the world. So what’s the reason for this? An insatiable thirst […]
The e-commerce revolution in China has transformed the business landscape. This market is based on fertile ground where tradition and technology meet to form a unique consumption ecosystem, particularly during key dates for e-commerce and local festivals. Introduction to the E-Commerce Phenomenon in China Driven by technological innovations and massive adoption by consumers, the rise […]
“For Chinese people online shopping is a lifestyle” said Jack Ma, the founder of Alibaba group and Taobao shopping platform. If you have spent even the smallest amount of time in China, you will have heard of Taobao (here), China’s biggest online shopping service. However much to the frustration of many foreigners living here, Taobao […]
