The key role of interpreting services at the Canton Fair
As soon as you arrive at the Canton Fair, you are immersed in a multilingual environment where interpreting plays a pivotal role in business success. At HI-COM, we make every interaction smoother and more professional with our Canton Fair interpreting services.
Choosing your interpreter: see end of article
Canton Fair: A brief overview
Inaugurated in 1957, the Canton Fair is China’s largest trade fair and one of the most important in the world. It has established itself as a key import-export event, making a significant contribution to China’s economic growth and the expansion of world trade. The Canton Fair is held twice a year, in spring (April-May) and autumn (October-November).
The fair covers a wide range of industries, showcasing thousands of products, meeting the needs and requirements of various business sectors. You will find :
- Consumer goods: Textiles, clothing, footwear, household goods, toys, etc.
- Industrial equipment: Machinery, tools, instruments, electronic components, etc.
- Electronic products: Telecommunications, computers, consumer electronics, etc.
- Building materials: Chemical products, construction, decoration, etc.
- Food and agricultural products: Food products, beverages, agricultural products, etc.
Every year, the Canton Fair attracts more than 250,000 buyers from over 200 countries and regions. This international scope makes it a true global commercial crossroads, fostering exchanges and collaboration between companies from all over the world.
Why be part of the Canton Fair?
Live interpreting services: a major asset
What is consecutive interpreting?
There are several types of interpreting, but in this case, it’s consecutive interpreting that’s best suited to this event.
Consecutive interpreting involves transmitting a message from one language to another once the speaker has spoken. An expert linguist listens to a speaker in a given language and translates the message into the target language for the other participants while preserving the meaning and idea. Consecutive interpreting therefore takes place behind the speaker’s speech.
Find out more about consecutive interpreting
Why is interpreting the key to success at the Canton Fair?
Breaking the language barrier
Communication is the key to success in any business interaction. At the Canton Fair, where participants from all over the world meet, the language barrier can represent a major obstacle. This difficulty is overcome by interpreting, which allows the parties to concentrate on the idea and content rather than struggling with language difficulties.
By hiring a professional interpreter, you able to:
- Communicate effectively with potential customers and partners: Understand their needs and express your ideas clearly and unambiguously.
- Negotiate with confidence: Make sure you understand the terms and conditions of contracts and defend your interests to the best of your ability.
- Establish lasting relationships: Build a relationship of trust with your customers and partners based on open and transparent communication.
Interpreting as a strategic asset
An experienced interpreter not only translates words but also plays a crucial role in the success of your business interactions. Virtually all formal communications contain important messages that need to be communicated in a correct and culturally acceptable form. The way a message is accepted in different languages can make or break an agreement or negotiation.
Here are just a few examples of the added value of an interpreter:
- Understanding cultural nuances: The interpreter can help you understand cultural differences and avoid misunderstandings.
- Adapting your message: The interpreter can adapt your message to the culture and expectations of your interlocutor.
- Facilitating negotiations: The interpreter can help you find common ground and mutually beneficial agreements.
By choosing a professional interpreting service, you ensure that your communication flows as smoothly as possible. The interpreter plays an essential role in smooth communication by actively listening to the speaker and effectively translating the message into the target language.
Choosing the right interpreter: HI-COM’s expertise
Selecting the right interpreter
To maximize your impact at the Canton Fair, it’s important to choose a qualified and experienced interpreter.
First and foremost, good consecutive interpreters need to have professional training, but also:
- Language skills: The interpreter must have a perfect command of the source and target languages.
- Business experience: The interpreter must have a thorough knowledge of business terminology and practices.
- Interpersonal skills: Active listening, analysis, clear and professional communication.
HI-COM’s expertise at the Canton Fair for interpreting
With our Canton Fair interpreting expertise, we ensure that our interpreters:
- Hold degrees in simultaneous interpreting from world-renowned universities
- Have a minimum of 5 years of experience interpreting in your field
- Are able to adapt quickly
- Are presentable
Our clients
Find out more about our customers and past interpreting projects, including BYD, RIZE, the Summit on Sustainable Development and GSE, the SinoFrench GBA Summit, LEHERPEUR Paris Round Table, GMECS, Alix partners, BAFTA, Daxue Consulting, Australia-China Sports Summit.
As a multilingual expert, HI-COM respects all these rules and more: we offer professional translation, interpreting, and copywriting services in over 40 language pairs. We are an ISO approved agency based in Shanghai. We specialize in the Chinese market but have clients all over the world.
At HI-COM, we use high-performance CAT tools such as Trados, the industry standard. Our multinational team is highly qualified, efficient, and at your service.
Contact us now to plan your stay at the Canton Fair!