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E-Commerce Translation and Product Description Localization. Translate or Localize? 

When it comes to E-commerce and product description translation, translation is not enough. It is important to know what terms and key-words will best fit the e-commerce ecosystem, bring traffic and convert into sales! Product description generator and localizer help our clients to stay on top of e-commerce search engines!

Localization of e-commerce related product descriptions is one of our main specialities, and a very large number of companies in this field are part of our customer base. We make sure that such translations and localizations are only performed by experts with linguistic expertise and a comprehensive knowledge of sales, retail, SEO, e-commerce, and distribution channels.

The content of e-commerce translations can vary a great deal. It may include creative and more marketing related content intended for online stores and their customers, or it may also require the services of translators specializing in IT, financial, and legal fields for ‘back office’ related operations. With this in mind, and before starting any e-commerce related translation, we will fully analyze your content to be translated to ensure the most suitable resource is assigned.

When would you require e-commerce translation services?

Here are a few examples of material from the e-ecommerce sector which may require translation:

Online store

APPs for retail stores

Product descriptions / fact sheets

Online product brochures / catalogues

Online payment

E-commerce payment APPs

Terms & conditions for online stores

Of course, all projects, including advertising and marketing translations, are dealt with in the strictest confidence, and are subject to signature of an NDA between HI-COM and its customers before the start of each project.

HI-COM provides a wide range of languages and works with most industries. Product description and e-commerce translation is important for online businesses as it adapts the contents of your store to the local market for each country you work with!

Working with only native translators, HI-COM assures the high quality our customers come back for year after year!

We work with more than 40 languages, including:


  • Albanian
  • Arabic
  • Bulgarian
  • Cantonese
  • Chinese (Simplified)
  • Chinese (Traditional)
  • Czech
  • Danish
  • Dutch
  • Farsi


  • French
  • Croatian
  • German
  • Greek
  • Hebrew
  • Hindi
  • Hungarian
  • Italian
  • Indonesian
  • Japanese


  • Korean
  • Macedonian
  • Malay
  • Norwegian
  • Polish
  • Portuguese (Brazil)
  • Portuguese (Portugal)
  • Romanian
  • Russian
  • Serbian


  • Slovak
  • Spanish (European)
  • Spanish (Latin America)
  • Slovenian
  • Swedish
  • Tagalog
  • Thai
  • Turkish
  • Ukrainian
  • Vietnamese