Interpreting mission English to Chinese at the Australia-China Sports Summit 2019


The 3rd Australia-China Sports Summit held on Thursday, 30 May 2019 at the Banyan Tree Shanghai brought together another year of amazing speakers from the Sports industry here in China and around the world, bringing with them a wide range of sporting codes and expertise.

HI-COM is really proud to have been able to provide two simultaneous interpreters (EN-ZH) for this major event, for which HI-COM provides interpreting support nearly every year. More than 50 participants attended, and some even delivered speeches and discussed the evolution of sports and the sports industry. Influential sports organizations and people gathered at the Banyan Tree Shanghai in order to have in-depth discussions about the sports associated with both China and Australia.

Each speaker had their own personal and brand experiences to share, as well as industry insights and expectations of how sport will develop in the future.

Dave Stevenson, GM China & India, Head of Audiences, Products & Innovation, AFL and Patrick Yang, Deputy General Manager, Shanghai JUSS Sports Group, spoke about the blossoming relationship between the two organizations (AFL and JUSS Sports Group) and all that was learned from this strong partnership.Professor Dongfeng Liu, Professor and Associate Dean of the School of International Education, Shanghai University of Sports, presented the results of thorough research about the rise of sport in China as well as the current state of the industry. Fugui Chen, Deputy General Secretary of the Shanghai Football Association and Tom Elsden, Client Director of Mailman Group provided interesting knowledge about football trends in Shanghai and how to best target Chinese sports fans.

Many other speakers had the opportunity to deliver remarkable speeches, including but not limited to: Mark Fischer, CEO, Eastbridge Sports Management, Benjamin Wahl, Head of China, Borussia Dortmund, Dave Stevenson, GM China & India, Head of Audiences, Products & Innovation, AFL, Yiying Shi, Director of Sports, Jiemian, Jeremy Loeliger, CEO, NBL and Qiuping Li, Head Coach of 上海久事篮球俱乐部, formerly the Shanghai Sharks

 

Pierre VOLKAERTInterpreting mission English to Chinese at the Australia-China Sports Summit 2019