Case Study
Synergetic
About Synergetic
Synergetic is a renowned Russian daily care brand that has been operating for over 10 years in Russia. Synergetic is committed to the research and development of environmentally friendly cleaning products, adopting German advanced plant extraction technology, using natural plant formulae and healthy and environmentally friendly raw materials. Synergetic offers a full array of products under various categories. To date, Synergetic has opened its stores on Chinese online platforms such as Tmall, JD, Douyin, WeChat Mini-program, and Xiaohongshu.
Services
WeChat Account Management
Xiaohongshu platform management:
What We Did:
WeChat management
HI-COM has been in charge of Synergetic WeChat account management for three months, and published 11 articles including marketing topic selection, copywriting, layout design,and community lottery activities. HI-COM leveraged its own advantages to actively carry out KOL/KOCs cooperation activities on the WeChat platform. The achievement including that Synergetic Wechat account has abtained over 1500 followers in three months, followers increasing rate up to 191.3%; WeChat account impression was over 7343; total follower after 12 month exceeded 10 000; and online stores’ monthly traffic was over 150,000 UVs.
Xiaohongshu platform management:
HI-COM assisted Synergetic with three-month account management on the Xiaohongshu platform, and published a total of 44 articles covering marketing topic selection, copywriting, layout design, as well as the third-party lottery interactive activities on the platform. The number of Synergetic’s followers increased by 195% in three months thanks to HI-COM. The number of notes views in Synergetic’s official Red account was over 15, 600. HI-COM also launched cooperation activities with KOLs and KOCs on the Xiaohongshu platform. Each month, 10-15 KOCs conducted recommendations on the Red platform. From April to June, the total number of exposures to KOL+KOC recommendations was 243, 564 times, brand interactions was over 7027 times in total. In august we ran a large KOL+KOC campaing including 100 talents creating and posting content about the brand’s hero products. Total exposure of the campaign exceeded 500k views, getting more than 2000 actions in engagement.
Xiaohongshu KOL& KOCs recommendations
