About Cartier
Cartier is a French luxury goods conglomerate which designs, manufactures, distributes, and sells jewellery, leather goods and watches.
Campaign summary
Objective
Platform
KOL selection
create images of strong and independent women, and build linkage between the KOLs to the Cartier collection
Weibo & Red
top to mid level KOLs with strong personal image and precise target audience
What We Did:
RED KOL HIGHLIGHTS
KOL: 冬瓜嘀嘀 Donggua Didi
Exposure: 99,657
Reads: 17,680
Likes: 649
Collected: 236
Comments: 204
Page Link: http://xhslink.com/uhYpRi
RED KOL HIGHLIGHTS
KOL: D-Daysun
Exposure: 58,463
Reads: 13,866
Likes: 309
Collected: 64
Comments: 214
Page Link: http://xhslink.com/xqdqRi
WEIBO KOL HIGHLIGHTS
KOL: 冬瓜嘀嘀 Donggua Didi
Impression: 216K
Reads: 17,680
Likes: 300
Share: 11
Comments: 18
WEIBO KOL HIGHLIGHTS
KOL: Krystal七七
Impression: 6.6M
Likes: 18.5K
Share: 1K
Comments: 2.1K
Page Link: https://weibo.com/u/2398235351