Wechat Moments Ads & Red KOL – EM NORMANDIE

About EM NORMANDIE

The École de Management de Normandie (also known as EM Normandie) is a business school created in 1871. Incorporated as a Higher Education & Research non-profit association (under the 1901 Act) and operating under private law, it has campuses in Caen, Dublin, Le Havre, Oxford and Paris.

Services

Wechat Moments Ads

RED KOL Collaboration

Campaign summary

Objective: apply the advertisement and KOL strategy to expand awareness among the niche audience in order to create leads and increase conversion opportunities

Platform: Wechat (Moments Ads) & Red (KOL)

Strategy: target precise audience by detailed tags, create content with key eye-catching information, apply a/b testing to optimize the result.

Moments ads highlights

[Video] Cllick to Play

Key Performance Summary

Total Exposure: 955,295

Total Clicks: 5,916

CTR: 0.62% (industry average 0.42%)

Avg CPC: 12

Total Leads Created: 93

Moments ads DETAILs ILLUSTRATION

Key Target Audience

Age: 16¬28

Gender: all

Location: tier 1 cities plus capital cities of main provinces

Interest: language learning (French), tourism (European countries)

Behavior: education, overseas study, language study

Outer Layer Design

Visuals

Inner Layer Design Version 1

Inner Layer Design Version 2

RED KOL HIGHLIGHTS

Sandra (法语小姐姐Sandra) is a French language learning KOL with over 21K followers, She produces content regarding French culture, language, education and has followers who are interested in studying/living in France.

Key Performance Summary

Clicks: 4,107

Likes: 119

Share: 10

Collected: 50

Comments: 30

Potential Leads: 8

Page Link: http://xhslink.com/3yD3Yh