About Britannica Shanghai
Britannica Shanghai serves as an important business and collaboration platform for Encyclopaedia Britannica in China, dedicated to bringing high-quality international educational resources, knowledge content, and digital learning solutions to the Chinese market. Backed by Britannica’s long-established authoritative knowledge system and global educational influence, Britannica Shanghai continues to provide professional educational content and learning support services for schools, educational institutions, and corporate clients.
As international educational cooperation and localized content demands continue to grow, Britannica Shanghai has placed increasing importance on high-quality, multi-disciplinary translation services to ensure accurate and effective communication across different languages and cultural environments.
Customer requirement
Britannica Shanghai entrusted HI-COM with ongoing translation services covering educational content, marketing materials, product introductions, and project communication documents.
As the target audience includes international schools, educational institutions, and business partners, the client placed particular emphasis on professionalism, readability, and localized expression. The goal was not only to accurately convey the original content, but also to maintain Britannica’s consistent international and professional brand image.
HI-COM’s Approach
To support Britannica Shanghai’s ongoing content localization needs, HI-COM established a dedicated service workflow with experienced translators specializing in education and brand communications, ensuring consistency in language style and brand messaging across all projects.
Beyond linguistic accuracy, HI-COM focused on adapting content to the reading habits and communication preferences of the Chinese market, enhancing both natural readability and overall communication effectiveness while preserving the professionalism of the original material. In addition, terminology management and multi-stage review processes were implemented to ensure consistency and stable quality across different types of content.
Outcome
Through its long-term partnership with HI-COM, Britannica Shanghai achieved high-quality and localized delivery across a wide range of content types. With professional language expertise and reliable project support, HI-COM helped the client improve cross-language communication efficiency and strengthen brand communication effectiveness, providing strong language support for the promotion of international educational content in the Chinese market.