About Atelier Fusari
Founded in Shanghai by French-Italian designer Ben Fusari, Atelier Fusari is a premium tailoring and styling brand dedicated to modern elegance, combining European heritage, quiet luxury, and exceptional craftsmanship. Since 2011, the brand has been offering bespoke tailoring and personalized styling experiences to discerning clients seeking sophistication, comfort, and customization.
Customer requirement
As Atelier Fusari expanded its presence within a luxury hotel environment, the brand required a cohesive suite of premium visual materials that would reflect its sophisticated identity while harmonizing with the refined atmosphere of the venue.
The project included the design and production of several branded touchpoints:
- Storefront illuminated lightbox poster
- Large-scale window hoarding graphics
- Wardrobe advertising and promotional introduction
- Scratch card for guest engagement and promotional giveaways
- Premium gift card design
The client requested a luxurious, elegant visual language aligned with Atelier Fusari’s signature black, white, and gold aesthetic, while ensuring each design remained polished, guest-friendly, and suitable for a luxury hospitality setting.
Our Solution
Our design team worked closely with Atelier Fusari to transform their creative brief into a fully realized luxury brand experience.
Starting from the client’s detailed design requirements, we developed a cohesive visual system that maintained consistency across all printed materials while adapting each asset to its specific use case.
Key deliverables included:
- Storefront Lightbox Poster
A striking entrance visual designed to capture attention and communicate Atelier Fusari’s brand philosophy through elegant typography and refined imagery.
- Large-Scale Window Hoarding
Premium oversized storefront graphics designed to elevate visibility and reinforce brand presence within the hotel environment.
- Wardrobe Advertisement
Bilingual English-Chinese promotional content designed for in-room wardrobe placement, introducing guests to Atelier Fusari’s styling services in a sophisticated and inviting way.
- Scratch Card Campaign
Luxury promotional scratch cards designed to enhance guest interaction and encourage boutique visits through exclusive welcome gifts.
- Gift Card Design
Elegant branded gift cards created to reflect the exclusivity and craftsmanship of the Atelier Fusari experience.
Result
The project was delivered successfully across all requested materials, meeting both the creative and technical requirements outlined by the client.
By combining premium design execution with careful attention to bilingual layout, typography, and luxury branding standards, we helped Atelier Fusari create a seamless and elevated guest-facing experience.
The client expressed strong satisfaction with the final outcome, praising both the design quality and the faithful realization of their original vision.
