If you asked most people to tell you the difference between a copywriter, a content writer and a blogger they would probably struggle. How about you? Would you ask a copywriter to prepare an article for your blog and let a content writer manage your newsletter? Well, you would be wrong on both counts!
A copywriter is a person in charge of advertising and promotional materials: catalogs, brochures, billboards, emails, catalogs, ads and websites in general.
A “copy” is a text that sells, asking a reader to take action. Such an action could be to buy or engage with a product or service, or even with a company. Copy is a part of a $2.3 trillion industry worldwide.
To be a copywriter is to be a salesman. It has little to do with the ability to write texts or novels. And like most salesmen, a copywriter needs to have a natural talent for sales, and attend seminars and training courses to sharpen his abilities to convince and win over potential customers.
A content writer on the other hand is a person in charge of professional web content production for blogs, social networks, web news, e-books, podcasts, and text for graphics. A content writer might also be responsible for the overall tone of the site.
Content writing is made for content marketing. The aim of the written content is to attract a potential customer to your website, where a content writer is not selling a product or service directly, but educating an audience in terms of usage and qualifications of the products, and making recommendations. Good content shall reach the desired target audience and leave a positive impression about your brand, leading to a higher customer conversion rate and making your brand more recognizable.
Ok, so if a copywriter writes ads, and a content writer writes articles for websites, what does a blogger do?
The newly established profession of the blogger is both exciting and confusing. It came out of a hobby and has developed into a profession over the last few years.
A blogger is someone who is produces useful content on their own blog (he doesn’t write for others) and monetizes the blog later through various ways and means.
A blogger works for his own publication. He fights for likes and shares and the only brand he is selling is his name. After earning a trustworthy reputation, a blogger can then become a KOL (Key Opinion Leader) for his audience, and the bigger the audience is – the higher this blogger can charge cooperate with brands and companies in terms of promotions.