Upcoming Events

How to register and manage a store on Xiaohongshu

Planning to sell your goods in China? Join our  workshop to learn how to open and manage your own shop on Xiaohongshu, one of the fastest-growing social commerce platforms!

When: September 28th , 2021

Where: AustCham, room 701 No.80 Pingwu rd, Shanghai, China


Why Xiaohongshu?

  • It’s the 1 ranked cross-border shopping app in China, which makes it the ideal platform for international brands looking to reach Chinese consumers.


  • Xiaohongshu is a trusted source for advice and recommendations from other users and like-minded people. Having 300 million active users, Xiaohongshu plays on trust between users. The result is without doubt : the sale of a product is concluded more quickly on Xiaohongshu than on the other equivalent platforms!


Workshop agenda

  • What documents are needed for shop registration?
  • How much does it cost to open a store?
  • What types of accounts can be registered on Xiaohonghu and which type will suit your brand best
  • Logistics on Xiaohongshu
  • Store management: how to use your resources wisely
  • Best marketing practices on Xiaohongshu in 2021
  • How much will KOL marketing on Xiaohongshu cost you?

Two experienced digital marketers Kate Chernavina and Mu Yang will explain all these topics and will be happy to answer your questions!


Scan the QR code to secure your spot!

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