As the official cultural institute of Germany, the Goethe Institute promotes knowledge of the German language and promotes international cultural cooperation.
Website Content Localization
HI-COM helped Goethe Institute to re-brand it’s website in China, providing a copy fitting the China-specific target audience, as well as a new website design.
What We Have Done:
During the six months of the project, HI-COM created a new version of the website in English and localized it into German and Chinese.
A content writing team consisting of a native English writer experienced writing marketing content, an English-language editor and project manager were assigned to the project to ensure smooth communication between all parties. At the later stage, HI-COM’s localization department handled the 2 languages’ localization for the new website of Goethe.