About HTL
HTL Biotechnology is a French biotech company specializing in the research and production of pharmaceutical‑grade biopolymers. Its core products include hyaluronic acid, polynucleotides, recombinant collagen and other raw materials for aesthetic and regenerative medicine, with a global business reach. The company focuses on expanding the Chinese market, strictly following China’s Advertising Law, and places high demands on terminology accuracy, writing style and promotional compliance. Key promotion channels include domestic industry exhibitions and brand communication, with emphasis on localized and compliant delivery of professional content.
Customer requirement
HTL Biotechnology called upon our services for Chinese translation of brochures, product sheets and exhibition materials, to support marketing and events in China. As a biotech enterprise, it required consistent and accurate terminology; Chinese translations must avoid extreme words under China’s Advertising Law and tone down absolute claims, balancing professionalism and compliance. In addition, inconsistent requests between marketing and technical teams, plus the China‑France time difference, led to long communication cycles and frequent revisions, requiring urgent delivery before exhibitions. Specific requirements are as follows:
- Complete Chinese translation and polishing of promotional and exhibition materials from scratch;
- Ensure accurate biotech terminology, tone down promotional language and avoid extreme words in compliance with China’s Advertising Law;
- Adapt to local reading habits, balancing technical accuracy and marketing effectiveness;
- Overcome time‑zone and cross‑departmental gaps to deliver high‑quality translations efficiently before exhibitions.
HI‑COM’s Approach
We formed a dedicated team of biotech translators, Chinese compliance reviewers and French‑Chinese bilingual project managers, and built a custom terminology database for HTL. Adopting CAT tools plus double human review, we conducted multiple compliance and quality checks, toning down absolute expressions and aligning the tone with local market standards, to support smooth project progress and barrier‑free multilingual communication.
Result
The Chinese translation for all promotional and exhibition materials was delivered successfully before the exhibition, with zero extreme words, full compliance and consistent terminology. The translations are logically structured, technically accurate and appropriately toned for compliance, meeting both technical and marketing needs. The client highly praised our team as “efficient, professional, compliance‑focused and execution‑oriented”, and expressed intent for long‑term cooperation. The project helped HTL quickly adapt to Chinese market compliance requirements and strengthen its professional brand image and competitiveness.