In the last decade AETHERN has developed a beauty revitalization product that earned trust of women all over the world. Recommended by beauticians of Hollywood celebrities, the product has entered the Chinese market in January 2021.
Xiaohongshu Store Management
KOL Marketing/ KOC Marketing
To introduce the brand to the Chinese audience, we developed strategies to build brand awareness through various social media, EC platforms combined with KOL cooperation.
What We Did:
- Social Media: Through active publicity on Weibo, WeChat, RED and other social media platforms, we have accumulated a total of 1,000,000 impressions. We also engaged with a total of 5,000 followers through active exchanges and communication on these platforms.
- EC Platforms: Through the promotion of the products on many platforms, the traffic of the products on e-commerce platforms has been greatly improved. Traffic to EC platforms reached over 32,000, and the product visit reached more than 1,500.
- KOL&KOC on RED: We convened KOLs on RED platform to carry out many marketing activities for the product, which has gained a high degree of attention. Also, we have also organized many KOCs sharing contributions on RED platform. These promotion and marketing activities created a total of more than 750, 000 followers, product visibility has been greatly improved.
- New Followers: We have carried out many marketing activities for this product on various network platforms and have gained a high degree of attention. On average, each event can attract more than 1000 followers.