About SINODIS
Sinodis Food (Shanghai) Co., Ltd. specializes in the fields of bakery, pastry, and desserts, offering high-quality products and services to meet the Chinese foodservice industry’s growing demand for diverse and healthy gourmet options. As the Chinese distribution subsidiary of French dairy group Savencia, Sinodis operates through a diversified sales network that combines direct supply and distributor channels. This integrated model ensures premium quality while delivering comprehensive, one-stop foodservice solutions to its clients. Sinodis offers over 700 types of dairy products, pastry ingredients, semi-finished, and finished goods to foodservice customers across various channels.
Customer requirement
Each month, Sinodis commissions HI-COM to complete English–Chinese and Chinese–English translations of many professional recipes, covering bakery & pastry, beverages, and East-meets-West fusion products. Each recipe includes key information such as ingredient lists, flavor profiles, and preparation steps. The translations must not only be accurate but also clear and easy to follow in terms of professional terminology and operational guidance, enabling end users to use them directly as references.
In addition, Sinodis publishes two trend reports per month, focusing on three key sectors: pastry & bakery, hotel & restaurant, and tea & coffee. These reports provide in-depth analysis of the latest activities, new product launches, and market performance of major brands within each channel, offering forward-looking industry insights. Sinodis entrusts HI-COM with the accurate English translation of these reports, ensuring that overseas users and cross-border foodservice professionals can access first-hand trend information on the Chinese market without barriers.
HI-COM’S APPROACH
To meet Sinodis’s high-frequency, highly professional content localization needs, HI-COM has developed a service process that combines standardization with meticulous attention to detail.
- Terminology Referencing and Optimization
Sinodis maintains its own set of internally approved terminology. HI-COM uses this as a key reference during translation, while making reasonable adjustments based on context to ensure that key expressions—such as ingredient names, production processes, and flavor descriptions—remain consistent, professional, and standardized across all recipes.
- Content Analysis and Contextual Adaptation
For each recipe, our translators carefully study the product type and production logic before translating, ensuring that the English or Chinese output aligns closely with the actual usage context, while preserving the original meaning and operational precision. For trend reports, our team combines industry-specific language with brand tonality to ensure that data, brand names, market dynamics, and other information are conveyed accurately, logically, and professionally, allowing readers to quickly grasp key insights.
- Dual Review and Stylistic Consistency
HI-COM applies a two-stage review mechanism to every recipe and report. The first stage involves technical proofreading to ensure that production steps are unambiguous and ingredient descriptions are precise. The second stage involves stylistic polishing by native speakers to enhance overall fluency and professionalism. As trend reports focus on delivering commercial insights, the review prioritizes logical clarity and accuracy of information presentation.
- Monthly Delivery and Quality Check
HI-COM maintains a stable monthly delivery schedule with Sinodis, ensuring that recipes and reports are delivered on time. Before final delivery, our project managers conduct a comprehensive quality review, focusing on terminological consistency and content completeness, to ensure the reliability and stability of the translated output.
Result
All translated content is delivered with professional, clear, and consistent quality, helping users of Sinodis’s platform to:
- Clearly understand the complete production process of new products through recipes, and intuitively grasp ingredient usage and operational key points;
- Accurately access the latest dynamics and brand activities in China’s foodservice market through trend reports, and gain insights into industry directions.
This long-term partnership has effectively supported the internationalization of information and the enhancement of user experience on Sinodis’s B2B content platform.