About Champion Petfoods
Champion Petfoods has been making ORIJEN™ and ACANA™ food for dogs and cats since 1985, specializing exclusively in premium pet food. The company sources only the finest WholePrey animal ingredients – the most nourishing parts of the animal – from a carefully curated group of suppliers. These ingredients are then crafted into safe, quality foods by Ph.D.-level nutrition experts and veterinarians in state-of-the-art kitchens. ORIJEN™ and ACANA™ pet foods are sold in more than 90 countries, trusted by Pet Lovers around the world for their high caliber and premium quality. Founded in a small town in Alberta, Canada, Champion Petfoods has grown into a key player in the global premium pet food industry, serving pets across three major geographic regions.
Customer requirement
CHAMPION PETFOODS has entrusted HI-COM with the regular translation of its two premium pet food brands, ORIJEN™ and ACANA™, covering product formulas and related content in multiple languages, including Simplified Chinese, Traditional Chinese, Korean, Japanese, English, and Thai. As a globally recognized premium pet food brand, CHAMPION PETFOODS places strict requirements on translation quality, including terminology consistency, language style, fluency, and brand tone. The company requires rigorous control throughout the translation, proofreading, and quality assurance (QA) processes, emphasizing that translated content must accurately convey product information while maintaining a consistent brand expression and ensuring uniform quality across all language versions.
HI-COM’S APPROACH
To meet CHAMPION PETFOODS’ high standards for multilingual product translation, HI-COM has established the following detailed, multi-dimensional quality assurance mechanisms:
- Terminology Management
Before project initiation, the team compiles and updates the terminology list provided by the client to ensure consistent usage throughout the translation process. Terminology is repeatedly verified during translation to ensure accuracy and consistency. - In-Depth Professional Verification
For specialized terms, HI-COM conducts thorough research using the brand’s official website, industry references, and authoritative pet nutrition platforms to ensure scientific accuracy and compliance with industry standards. - Multi-layered Quality Control
All translations are reviewed by experienced translation reviewers and polished by native speakers to further enhance fluency and localization quality. - Consistent Brand Language Style
HI-COM ensures consistency in style and expression during translation, so that the translated content maintains coherence in information delivery and overall impression, reflecting the brand image.
Result
HI-COM has supported CHAMPION PETFOODS in completing multilingual translation of product information while also localizing brand content. This ensures that all language versions accurately convey product details while aligning with the linguistic habits of local audiences.