Driving Private Traffic
As an alternative to the increasingly expensive option of paid traffic, private traffic (私域流量) marketing has taken off in China.
While most private traffic in the West is accomplished with blogs and mailing lists, China’s unique internet ecosystem has seen the rise of private marketing via WeChat. By setting up exclusive WeChat mini-program clubs and WeChat groups, brands can easily cultivate communities of consumers with share lifestyle aspirations. Private traffic allows brands to become less reliant on e-commerce platform search algorithms and give businesses the power to present their brand directly to consumers.
HI-COM creates a more intimate environment of closed groups allows for higher rates of CTAs than large scale advertising campaigns. In addition, by building a closer relationship with consumers, private traffic increases customer retention rates.
Want to learn more about driving private traffic to your Chinese E-commerce platform? Ask us how!