About Binghatti
Binghatti Holding Limited is a vertically integrated real estate developer founded in 2008, with roots as a contractor before transitioning into full-scale development. Leveraging in-house design, development, construction, and delivery capabilities, the Group stands out as one of Dubai’s most avant-garde private developers, operating across the full market spectrum from affordable housing to ultra-luxury branded residences.
With a total portfolio exceeding 90 projects valued at nearly AED 100 billion, Binghatti has delivered more than 50 projects to date and maintains a robust pipeline of approximately 30 million square feet of sellable area. The developer’s contractor heritage underpins its operational agility and ability to scale across segments, differentiating itself through design-led products, branded collaborations, and a consistent focus on customer outcomes. Sustainability is embedded across its developments through energy-efficient technologies, responsible materials selection, and long-term value creation strategies.
Customer requirement
Binghatti commissions HI-COM to provide translation, localization, and layout services for a wide range of real estate brochures for its portfolio of premium residences and developments. These include projects such as Bugatti Residences, Mercedes-Benz Places, Binghatti Skyhall, Burj Binghatti, and Tilal Binghatti, covering a diverse array of property types and floor plans. The work must embody an elegant, high-end, and captivating style, accurately convey architectural terminology, and fully present the sophistication and unique value of each residence.
HI-COM’s Approach
Based on the brand’s positioning, the architectural nature of the content, and the high-end marketing requirements, HI-COM has developed the following service approach:
- Deep Understanding of Brand Tone and Architectural Language: The essence of Binghatti as a design-led, ultra-luxury developer is woven into every translation, while professional architectural terminology is combined with refined literary expression to accurately convey the unique design features, spatial qualities, and premium specifications of different property types and layouts.
- Meticulous Craftsmanship, Word by Word: Each property description and brochure is carefully polished to ensure the language is elegant, precise, and evocative, capturing the grandeur of the architecture and the lifestyle it represents.
- Multi-Round Review and Stylistic Polishing: Each piece undergoes a dual review and stylistic polishing process to ensure the language is elegant, compelling, and professional while maintaining brand tone and marketing impact.
- Extensive Graphic Editing and Layout Accuracy Checks: The brochures contain numerous floor plans and architectural layouts that require extensive image editing and retouching. Considerable time is devoted to producing clean, presentation-ready visuals and to verifying the accuracy of every layout to ensure the final manuals are both visually refined and technically correct.
Result
HI-COM continues to provide Binghatti with Chinese translation and localization of its real estate brochures, delivering beautifully formatted, print-ready manuals for promotional use. The translated content accurately conveys the architectural sophistication and luxury appeal of each development, maintains the brand’s consistent elegant tone, helps Chinese-speaking buyers precisely capture the essence of each property, and effectively supports Binghatti’s high-end brand image in Chinese-language promotion.