About Audemars Piguet
Founded in 1875 in the renowned Swiss watchmaking hub Le Brassus, Audemars Piguet (AP) is one of the world’s most prestigious luxury watch brands.
As one of Switzerland’s “Holy Trinity” of haute horlogerie, Audemars Piguet is renowned for its meticulous craftsmanship, exclusive collections like the Millenary and Royal Oak, and use of precious metals and advanced materials. This fine watchmaking tradition ensures every piece reflects timeless elegance and unparalleled quality. The iconic Royal Oak collection is AP’s most famous line, introduced in 1972. Its distinctive rotating bezel design, integrated bracelet, and signature blue dial have made it a symbol of fine horology and cultural prestige.
Client Engagement
Since 2021, we have been continuously providing multilingual translation services for the client, covering Simplified Chinese, Traditional Chinese, and Korean. The content scope is broad, including press releases, feature articles, and website content.
The client provides files in various formats, such as Word, Excel, PPT, PDF, XML, XLF, and IDML. The requirement goes beyond accurate translation and often involves specialized post-translation desktop publishing (DTP) to ensure flawless presentation.
HI-COM Approach
- Needs Assessment & Resource Allocation
- Identify the content’s purpose, target audience, and brand tone.
- Assemble a team of native linguists with luxury industry expertise and familiarity with high-end watchmaking terminology.
- Terminology & Style Consistency
- Strictly adhere to the brand’s approved terminology database and style guidelines.
- Ensure the Royal Oak and all related watch collections maintain precise and consistent terminology.
- Translation & Quality Control
- Accurately convey information while preserving the brand’s luxurious tone and cultural essence.
- Implement a three-step quality process: Translation → Editing → Native Proofreading, ensuring linguistic refinement and cultural adaptation.
- Formatting & Delivery
- Our professional DTP team ensures the translated content matches the original design layout perfectly.
- After delivery, we update the terminology database to maintain a continuous quality feedback loop.
Result
Through our ongoing high-quality and brand-aligned translation services, HI-COM has established a long-term, trust-based partnership with Audemars Piguet.
This seamless collaboration has helped us:
- Strengthen our industry reputation.
- Enhance our high-end brand positioning.
- Expand our market share in the luxury translation sector.
- Continuously improve our expertise, aesthetic standards, and project management efficiency.
As a result, HI-COM is now fully equipped to handle highly complex and demanding projects for luxury brands worldwide.